According to TechCrunch, with this new capital, the company is planning to accelerate the startup’s aim to disrupt the struggling price optimization software industry with a much more flexible and commercially fair solution. This will include expanding existing commercial operations in North America, Europe and Asia.
“I would also like to take the opportunity to inform everyone that we will be hiring heavily in our sales and tech teams and will be eagerly looking for exceptional talent around the globe who want to take part in this exciting journey,” Marcin Cichon, co-founder and CEO, Price f(x) told TechCrunch.
The company claims that the key differentiation of Price f(x) is that it is built on “modern, ultra-flexible technology and architecture” resulting in the startup being able to innovate faster and roll out new features in shorter update cycles.
 has raised around €4M million (USD $4 million approx.) in Series A funding led by Credo Ventures and Talis Capital.){kind=link}