Existing investors Magma Venture Partners, Pitango Venture Capital and Eight Roads Ventures also participated in the round. According to the company, the fresh round of funding will allow it to continue investing in products and innovations that help marketers connect and measure everything that can be measured, including mobile, web, television and offline activities.
“AppsFlyer has proven its ability to provide mission critical tools and data-driven innovations for measurement that marketers and developers need for success,” said Boaz Dinte, Managing Partner, Qumra Capital.
“As mobile and marketing converge, it’s clear that AppsFlyer is primed for further growth and we are thrilled to provide more resources for the company to expand its capabilities as a data powerhouse for marketers that’s in a league of its own,” Dinte added.
AppsFlyer claims that the round follows a period of remarkable growth for the company. It measures $6 billion in mobile marketing spend annually, processes over 300 billion mobile events every month, has more than 2,000 integrated partners and supports over ten thousand marketers as clients.
“Our mission is to focus on our clients and provide the marketing measurement platform they need to become successful in a hyper-competitive space,” said Oren Kaniel, CEO and Co-founder, AppsFlyer.
“In the past two years we delivered some game-changing products that fundamentally make marketing more accessible, measurable and predictable. This funding round will continue to fuel our product development and advance our strategy to build the ultimate measurement platform for marketers,” he added.
AppsFlyer also aims to build upon its existing partnerships and operations in Asia to help marketers penetrate markets throughout the region with its measurement tools and through its prominent local partners. Finally, the company plans to explore merger and acquisition opportunities to potentially augment its current capabilities.
“The marketing landscape is evolving and mobile advertising spend is rising while the industry is shifting towards ROI-based marketing. We are excited to take part in AppsFlyer’s journey to build a leading global marketing data analytics business,” said Christian Resch, Vice President, Goldman Sachs PCI.
