Capillary, Exclusífe bring high-end CRM tech to SMBs

Capillary has also bought a minority stake in Exclusífe, which is reportedly its largest investment to date

Capillary

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A tech savvy humanBOT, Sharmistha is a professional writer

Capillary Technologies, a provider of cloud-based omni-channel engagement and commerce solutions, has partnered with Exclusífe to provide comprehensive CRM solutions to retailers of all sizes in India. As part of this partnership, Capillary has also bought a minority stake in Exclusífe, which is reportedly its largest investment to date.

Exclusífe aims to help SME retailers to grow their business by building advanced tools that use the latest in web, mobile, and Internet technologies. It provides mobile-first CRM solutions specifically targeting the “offline” SMB retail community with its offerings.

“Capillary’s partnership and investment is a strong endorsement of Exclusífe’s mission of enabling millions of SMB retailers with sophisticated technology limited only to larger brands and enterprises. Capillary’s support has jumpstarted our fundraising efforts as we target profitability later this year,” said Anand Krushnan, Co-Founder and CEO, Exclusífe.

So far, Capillary has been growing its offerings via acquisitions. The company had earlier acquired digital commerce provider MartJack, machine learning startup Ruaha Labs, and ecommerce enabler Sellerworx. They had also earlier made minority investments in CloudCherry, a customer satisfaction engagement company, and WebEngage, a multi-channel user engagement platform.

“Exclusífe’s SMB-focused solution is totally complementary to the Enterprise CRM solutions from Capillary. This partnership means that, for the first time, retailers and brands of all sizes will have access to best-of-breed solutions. Partnering with best-in-breed companies like Exclusífe is a continuation of our strategy to build a comprehensive 360°solution for the retail fraternity and be future ready,” said Aneesh Reddy, Co-founder and CEO, Capillary Technologies.

Capillary claims to have bagged a broad clientele that includes brands like Unilever, Walmart, Landmark Group, Madura Fashion, Arvind Brands, Redtag, Calvin Klein, Gap, Courts, Clarks, Starbucks, Pizza Hut, and Puma work with Capillary to drive retail excellence. It claims to connect over 200 million consumers, enabling over 250 enterprise implementations across 30 countries.

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