Enterprise software company, SugarCRM, has launched Hint, the debut product from the company’s new Relationship Intelligence product line. The tool automatically searches the web for personal and company information, delivering a wealth of information so anyone in the sales and support cycle to quickly learn more about their contacts.
The company claims that Hint changes the enterprise application data paradigm by requiring the end-user to provide only the most basic contact information (e.g. email, name, company) for an individual. It then automates the search, tuning, and input of a personal and corporate profile for that contact.
Furthermore, Hint gives Sugar users the ability to gather and analyze customer intelligence from a broad range of sources so that they can learn more about their prospects and increase the probability of establishing a productive relationship.
“For almost two decades, consumers have used the Internet to acquire information in a frictionless, simple and repeatable fashion. Contrast that with today’s enterprise applications, where value is directly related to amount of effort and sum of the data provided by you and your colleagues,” said Rich Green, Chief Product Officer, SugarCRM.
“With Hint, we are flipping the enterprise data model to that of the consumer world, changing the ratio of CRM information to be orders of magnitude more than the information provided by, and contained within the enterprise. This concept is the foundation of our new Relationship Intelligence product line and will lead to the natural evolution of CRM, moving it from being a record of what has already happened to a customer-facing employee’s guide to the future,” Green added.
SugarCRM also revealed that its future Relationship Intelligence products will rely on predictive analytics and machine learning techniques to evaluate large data sets to reveal insightful patterns, prioritize opportunities, identify issues and make intelligent recommendations for best actions in customer interactions and processes.
Hint is compatible with Sugar 7.8 or later. It is available for $15 per month/per user.