How to create a blog that actually engages and inspires trust

Anyone can run a blog, but not everyone knows how to capture their readers’ attention and keep them engaged

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Author

Marco Mijatovic is a blogger and WordPress enthusiast. He’s one of the guys behind First Site Guide

Creating a blog and publishing content on a regular basis is one thing, but creating a blog that actually engages visitors and truly inspires their trust is another story completely. Anyone can run a blog, but not everyone knows how to capture their readers’ attention and keep them engaged, which is exactly the point of launching a blog in the first place, right?

If you need some advice on engaging your readers and making them look forward to your every new blog post, you have come to the right place, so read on to explore the tips that will help you turn your blog into a successful one that will inspire trust and make your visitors absolutely admire you.

Know your audience

Perhaps you have already heard this a hundred times, but the importance of knowing your audience really cannot be stressed enough. You need to understand the people you are writing for, so that you can know how to tailor your content to their needs and truly grab their attention. Whether you are starting a blog for your business or a personal blog where you share various pieces of advice to a particular demographic, you need to know exactly who your readers are and what they expect from the type of content you provide.

Therefore, conduct a bit of research before indulging in your creative process in order to learn everything you can about your target readers. When you gain an insight into their behavior and interests, you will have a pretty good idea of how to hook them in and, more importantly, compel them to keep coming back for more.

Publish awesome content

Running a blog is all about providing content, but how can you make sure that your content is enticing and makes people actually want to read it? You need to make it interesting right from the beginning, that is, hook people in with the first sentence. It may seem like the hardest part, but you can actually accomplish it pretty easily. Start with a quote, a statistic, or a thought-provoking question, because those can instantly grab your readers’ attention.

How about a story? People love stories and they help them form an emotional connection with the content, so storytelling is always your best bet. It can make your content fun and interesting and immediately reel in your every reader. Even if the idea is not unique, your content will be.

One of the most important things about great content is to write as if you are talking directly to a friend. Many content writers find it difficult to put their thoughts on paper, because it makes them feel as if they are back in high school or college and need to meet their professors’ expectations. Stop worrying and over-thinking it, but rather imagine that you are talking to your best friend.

Blogging is all about creating friendly relationships and building trust, so you need to make your content flow naturally, like in all of your everyday conversations. That is exactly what will make it more compelling and engaging. After all, would you rather read some boring text or talk to your friend?

Visuals are the real deal

We are visual beings and we are genuinely driven by beautiful images. It is estimated that people process visuals 60000 times faster than text, which is exactly why you need to include eye-catchy images in your every blog post, because they will attract people and make them want to find out more about what you have to say.

Imagine reading a post that only consist of plain text and doesn’t have one single image in it. Boring, isn’t it? That is what your readers may think if you don’t enrich your content with visuals and they may not even read it. Images beautifully break your content into smaller sections, all the while keeping people emotionally invested, as they tap into their emotions and consciousness.

Your web design plays a huge role as well, since it is the first thing your visitors will notice when they come to your blog. Nevertheless, the visuals you choose, including both images and videos, are what you should pay most attention to. Make sure they are of the highest quality and that they really fulfill your every blog post.

If you already apply these tips every time you sit down to write a new blog post, congratulations! You understand what blogging really is about and you know how to connect with people and create strong relationships with them. If you are a beginner and everything is still news to you, then these tips have certainly helped you understand how to engage your readers and inspire their trust.

However, don’t forget to use various tools that will help you become the best blogger in your niche, so make sure you check out the reviews of useful web tools and services and delve deeper into the extraordinary world of blogging.

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