Avaya appoints Sami Ammous as ASEAN chief

Sami Ammous as the new MD will be growing Avaya’s business and presence in Indochina, Indonesia, Malaysia, the Philippines, Singapore, Brunei and Thailand

Sami Ammous, Managing Director, ASEAN, Avaya

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Avaya, which specializes in Internet telephony, wireless data communications and customer relationship management software, has announced the appointment of Sami Ammous as Managing Director of ASEAN. In his role as MD, Ammous will be responsible for growing Avaya’s business and presence in Indochina, Indonesia, Malaysia, the Philippines, Singapore, Brunei and Thailand and will work closely with customers and partners to help them achieve their digital transformation objectives.

In his previous outfit Ammous led the Sales Engineering organization in Asia Pacific, where he provided technical and business consulting in digital transformation, technology adoption and emerging architectures to C-suite leaders across the region. Since joining Avaya in 2006, Ammous has held a number of strategic positions, particularly in transformation projects for telecom providers, financial services organizations, government bodies and retailers.

“As the home to some of the fastest growing economies in the world, ASEAN is in an exciting phase of its development. Sami Ammous has a rich understanding of the region’s unique business challenges and a wealth of experience in helping organizations transform how they deliver customer and employee experiences to fuel their success. I have no doubt that he is the right person to scale and accelerate Avaya’s business in this very important region,” said Nidal Abou-Ltaif, President, Avaya International.

“A region that sits on the intersection of traditional values of personal interaction, and the accelerated adoption of emerging technology, ASEAN is home to some of the world’s leading companies as well as innovative new entrants in the market. ASEAN’s diversity invites open, flexible solutions, a perfect fit with Avaya’s strategy of helping companies engage their customers and internal teams in more meaningful ways,” said Ammous.

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