SAP to acquire identity and access management firm Gigya

Gigya's operations will become part of the SAP Hybris business unit for customer engagement and commerce

Gigya

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Customer identity and access management provider, Gigya, has entered into an agreement to be acquired by SAP for an undisclosed amount. Gigya claims to have more than 300 employees and is headquartered in Mountain View, California. The company’s operations will become part of the SAP Hybris business unit for customer engagement and commerce. The transaction is expected to close in the final quarter of 2017, subject to regulatory approval.

Gigya’s technology provides new capabilities to consumers across channels and touchpoints, builds rich intelligent profiles and creates a consent-based approach to personalization across sales, service, and marketing. Gigya, an SAP Hybris partner since 2013, has customers already using a solution extension from SAP Hybris and Gigya. This acquisition will enable the teams to further build upon this existing relationship.

The company’s customer identity management platform states to help companies build digital relationships with their customers. Its platform allows companies to manage customers’ profile, preference, opt-in and consent settings, with customers maintaining control of their data. Customers opt-in and register via Gigya’s Registration-as-a-Service, which addresses changing geographical privacy issues and manages compliance requirements such as the upcoming General Data Protection Regulation (GDPR).

“Gigya brings a wealth of skills and expertise that will significantly enhance the SAP® Hybris® Profile solution and allow us to take leadership of the emerging customer identity and access management market,” said Carsten Thoma, President and Co-founder, SAP Hybris.

“Consumer trust is the main currency to succeed for customer-driven organizations. This is what Gigya is known and recognized for.”

With this acquisition, SAP Hybris intends to become the first organization to offer a cloud-based data platform enabling companies to profile and convert new customers, gather accurate conclusions from disparate consumer engagement sources and collect data for enhanced consumer choices that are in line with regulations.

“Combining the data matching and enrichment capabilities of SAP Hybris Profile with Gigya’s consent-based identity data and access management platform will allow us to identify consumers across channels and offer a robust single consumer profile,” said Patrick Salyer, CEO, Gigya.

“This is a vital step for digitalizing businesses because companies need to be able to draw accurate conclusions seamlessly across all channels, including web, mobile, in-store or connected devices, and the Internet of Things, as well as collect data about consumer preferences. Together, we are uniquely positioned to drive more effective marketing, sales and service through data, while the customer stays in control of how much data is shared.”

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