AdAsia to enter Greater China market with the new Taiwan office

by Abhinav Mohapatra

AdAsia Holdings, an advertising technology company and creator of the AdAsia Digital Platform, has announced today the launch of its office in Taipei, Taiwan.

After successful entries into Southeast Asian markets, the Singapore-headquartered company is now looking to expand into Greater China with the launch of its new office.
“Taiwan will be our entry point into the Greater China market, providing us with an initial base to clients in the region,” said Kosuke Sogo, CEO and Co-founder, AdAsia Holdings.
According to the company, through the Taiwan office, clients in Greater China can now have access to the AdAsia Digital Platform. This will provide them an integrated tool for display, mobile and video programmatic buying across multiple ad exchanges, the AdAsia Ad Network and AdAsia Video Network. In addition, the ad-tech company also claims that its Digital Platform integrates CastingAsia, an influencer marketing platform, and AdAsia Video Production. This allows clients to manage, monitor and track multiple marketing efforts through a single platform. “We are taking a unique approach to the Greater China market, tailoring our solutions to marketers, advertisers, publishers and influencers according to their local needs. We’re also looking to partner up with local players and Taiwan provides us with a perfect starting point,” said Sogo. AdAsia has appointed Masahiro Goto as Country Manager of Taiwan. Masahiro joins from financial technology company, Uzabase Asia Pacific. Prior to that, he was an Marketing & Advertising specialist in the technology, media and telecommunications sector.
“There has been an increasing amount of interest in the Greater China region by existing and new clients, and we are building an experienced local team for our entry into this market,” said Goto.
“We are pleased to welcome Masahiro, who has shown an astute eye for business opportunities and a strong knowledge of advertising and marketing trends in Taiwan and the region. We’re confident that Masahiro can lead our initial efforts into Greater China” said Kosuke Sogo.