Global mobile marketing attribution analytics company, AppsFlyer has partnered Tencent, a provider of Internet value added services in China, making its mobile attribution analytics platform available to track the effectiveness of app install campaigns on Tencent Social Ads.
With this partnership, AppsFlyer claims that marketers will get real-time access to Tencent Social Ads campaign data including clicks and activations, directly alongside post-install activity such as in-app purchases- all through a centralized dashboard. “In today’s increasingly competitive landscape, app marketers need deep insights about the performance of their install campaigns more than ever,” said Canny Lau, Product Manager at Tencent Social Ads.
“We chose to partner with AppsFlyer because they have proven their leadership in the industry time and time again, from the quality of their clients to the innovation of their platform. The insights our advertisers will get from AppsFlyer are invaluable in helping them maximize the return on their app install ad spend.”
Tencent claims that Social Ads enables marketers to run app install campaigns on Weixin / WeChat, the company’s mobile communication platform with over 800 million combined monthly active users; QQ, its instant messaging service with nearly 900 million monthly active users; and other Tencent properties including QQ Music, QQ Browser, Myapp and others.
Advertisers on Tencent Social Ads will now have access to AppsFlyer features such as cohort analysis, retention report, full funnel reporting and OneLink deeplinking in order to further analyze and improve the performance of app install campaigns on the platform.
“The app economy is quickly becoming a global economy, and this partnership with Tencent Social Ads, one of the biggest and most important distribution platforms in the world, opens up myriad possibilities for app marketers and developers looking to grow in China, while enabling us to expand our footprint in Asia and globally as well,” said Elad Masiach, VP, Partner Development, AppsFlyer.
“Campaign measurement from a trusted and objective third-party is absolutely necessary for the growth of any platform, and we are very proud to provide Tencent Social Ads advertisers with the data and analytics they need to invest more heavily in Tencent Social Ads with complete confidence.”