Freshworks acquires Zarget to develop marketing solutions for businesses

by Abhinav Mohapatra

Cloud-based enterprise software firm Freshworks, has acquired Zarget, a web analytics startup backed by marquee investors including Sequoia Capital. The terms of the deal remain undisclosed.

This is Freshwork’s ninth acquisition in the last two years, including the acquisition of chatbot startup Joe Hukum in July this year. The company says that the latest acquisition will help it to focus on building marketing solutions for businesses of all sizes.
“Acquiring Zarget will enable Freshworks to support customers with the pre-acquisition journey as well and truly transform the way our customers attract and engage with their prospective customers. Also, I have known the Zarget team for many years and I am personally thrilled to have them join the Freshworks family and power our expansion into the marketing software category,” said Girish Mathrubootham, CEO, Freshworks.
Founded in 2015 by former Zoho executives Arvind Parthiban, Naveen Venkat and Santosh Kumar, Chennai-based Zarget offers tools to businesses and marketers to understand user behavior on websites. Mathrubootham, and some of the early employees were angel investors in Zarget. It later raised $7.5 million over two rounds from Accel Partners, Matrix Partners India and Sequoia Capital India.
“We built Zarget to help marketers make informed decisions on their online properties without the need for deep technical resources or large budgets. Together with Freshworks, we expect to accelerate the digital marketing evolution and help our customers further transform the way they market with combined expertise and solutions,” said Arvind Parthiban, CEO, Zarget.
Through this acquisition, Freshworks seeks to further develop Zarget’s marketing suite and provide the team with expertise, technology and operations as well as access to over 120,000 customers. “Today, our software powers customer engagement across every aspect of the customer journey, from customer acquisition to customer support. Acquiring Zarget will enable Freshworks to support customers with the pre-acquisition journey as well and truly transform the way our customers attract and engage with their prospective customers,” Mathrubootham added.