Split, a service that allows companies to control the users’ experience of their software users and roll out new features in a staggered and controlled manner, has raised $8 million in Series A financing.
The round was led by by Accel, with participation from Lightspeed Venture Partners and Sway Ventures.
The latest funding brings Split’s total venture funding to $9.8 million. Accel partners Ping Li and Steve Loughlin will join the board, along with Lightspeed’s Arif Janmohamed.
“With the support of our venture partners, we’re poised to continue to help fast-growing companies deliver new experiences to their users at any scale,” Adil Aijaz, Co-founder and CEO, Split, said .
“We’re looking forward to investing in new hires to continue to build the Split platform, expanding to new languages, and building new integrations and capabilities.”
Ping Li, a partner at Accel, added, “We see Split not just as a new capability for engineering teams, but a strategy for the whole business. It gives companies both feature-level control over the release process, and new insight into actual customer experiences. By releasing discrete features and targeting them to the right customers, today’s companies can become much more agile, responsive, and ultimately, competitive with Split.”
Using “controlled rollout,” Split enables companies to deliver user experiences and test new ideas on defined audiences. Process can be rolled out easily and features can be killed instantly if they aren’t working.
In today’s market, companies are continuously investing in new software, and customers expect increasingly seamless digital experiences. Yet too often, businesses release massive updates only to be met with embarrassing bugs, emergency fixes—and customer churn. By allowing features to be securely tested at any time, Split eliminates this risk.
Split claims to have companies like WePay, Segment and thredUP on its clients list.