CRM solutions provider SugarCRM, announced the availability of its platform on IBM THINK Marketing, a new one-stop destination launched to help Chief Marketing Officers (CMOs) and their teams build proficiency and experience.
“We’re thrilled that SugarCRM is available on THINK Marketing. Companies that are looking for a true partner, not simply a CRM vendor, should take a look at how Sugar can help elevate their business,” said Laurence Leong, Senior Director, Strategic Alliances, SugarCRM.
THINK Marketing is designed to deliver news and thought-leadership content from the industry’s top marketing influencers and news outlets. The news content links to learning materials, demonstrations and trials from a variety of vendors around topics such as campaign management, digital marketing and analytics. Through these assets, it aims to provide marketers a deeper knowledge and, when ready, match their needs with solutions from IBM and more than 60 marketing technology companies from around the globe.
“Marketers face an overwhelming number of solutions and opinions on what’s the right path to business success. With THINK Marketing, IBM and partners such as SugarCRM will deliver the education, opinions and solutions that enable digital marketing transformation,” said Maria Winans, CMO, IBM Commerce.
With this announcement, SugarCRM claims that companies can discover a different kind of CRM, one that is flexible and innovative to help companies offer a better experience for their customers. According to the company, its CRM platform is designed to eliminate departmental silos, while coordinating the actions of everyone across the organization.