Tata Elxsi, a global design company has partnered with textile brand Welspun, to launch SpinTales, a line of products — duvet and rugs for now — that use augmented reality to engage the kids.
Launched by Welspun owned subsidiary, TILT Textiles, the duvets and rugs focus on multi-dimensional storytelling, educational activities, and augmented reality and are targeted at kids, aged three and up.
SpinTales has been currently released in the US market and was showcased at CES 2017 in Las Vegas.
https://www.youtube.com/watch?v=540EikJkj3U
Each story includes video, narration, activities and augmented reality. To access the augmented reality, a marker appears on the duvet or rug, and the camera on the device is turned on. Kids are then expected to match illustrations on their duvet or rug. Holding the device over the marker activates augmented reality.
Of course one needs an internet connection, and adequate light for the AR to work. Content developed by Tata Elxsi’s creative team is inspired by stories that kids already know: Little Red Riding Hood, Jack and the Beanstalk, The Three Little Pigs and Jungle Book.
Both, the duvet and rug are available on TiltTextiles.com and ToysRUs.com for $99.99 each.
Qaizar Hassonjee, President, TILT Textiles, said:
“Imagine if your favorite characters could come to life in your own room, right in front of your eyes! With SpinTales, we hope to deliver meaningful and delightful textiles experiences to our users. We are happy to partner with industry leaders like Tata Elxsi who helped us to deliver high quality work and explore a new frontier in futuristic textiles.”
Anil Sondur, EVP, Industrial Design, Tata Elxsi, added, “By combining beautiful textiles and augmented reality, we have built a SpinTales experience that engages kids and parents in immersive storytelling and shared experiences with innovative and futuristic textiles,” he added.