TUNE, the Seattle based enterprise SaaS for mobile marketing company behind the products TUNE Marketing Console and HasOffers, surveyed a large database of customers to understand how Indians interacted and used mobile apps as compared to other regions in 2016. TUNE’s India report highlights that the Indian mobile ecosystem shows no signs of slowing down.
Titled, ‘India and Mobile: growing Fast’, the report comprises insights and data collected from over 3,500 Indian smartphone owners and 236 million mobile app installs in India mapped from 2015 and 2016. The report is also based on in-depth market insights from 10 Indian mobile leaders with a combined user- base of 2 billion gamers. The report findings throw spotlight on year-on-year apps install trends, top paid and organic app categories, mobile gaming trends, top regions which are dominating the mobile apps install arena among other insights.