Zarget, a SaaS-based web optimization and marketing platform has raised Series A round of funding of $6M from Sequoia India, Accel and Matrix. This is its second round of funding. Earlier, the startup had raised $1.5 million from Accel Partners, Matrix Partners, and Angel Investment Girish Mathrubootham and those funds were utilized for product development and R&D.
The company plans to use the fresh funds to scale its market automation products and help small businesses optimize their web presence in real-time. It provides a single platform to the business owners to become a digital marketeer and improve their website with zero code changes.
Zarget’s Co-founder & CEO, Arvind Parthiban said that websites are the number one marketing channel for SMBs. However, small business owners lack the time, budget and IT knowledge to manage and improve the performance of their web pages. On top of this, none of the optimization software today works for HTML5 dynamic elements such as image carousels, animation and pop-up menus, which are used in the vast majority of websites.
“Zarget has an exceptionally talented team who’ve spent the past 10 years developing business automation software that’s already in use by leading enterprises today. Sequoia is excited to partner with a team with such proven capabilities and believe their marketing platform will become an essential fixture within the SMB market for many years to come.” said Shailesh Lakhani, Managing Director, Sequoia Capital India Advisors.
Growth of the enterprise
Zarget also said that it has attracted more than 1,000 customer signups in 10 countries in four months since its launch. Some of Zarget’s clients include UK-based BizTalk360, Brazil-based Buscapé, and US-based LANDESK. The platform offers a number of features including A/B testing, dynamic heat maps, funnel analysis, form analytic, and user polls, and feedback at 10% of the cost backed by exceptional 24/7 customer support to its customers.
“Zarget’s A/B testing and HeatMaps made it easy and affordable for us to launch experiments and make the proper decisions to improve our customer experience,” said Anand Krishnamoorthy, CEO of Wedtree, an online store for wedding gifts.
“Although we did not have the resources of a full-fledged marketing team, we were able to create page variants quickly, with the confidence of knowing exactly what to do. As an example, after replacing the product category images with the individual products we saw a powerful spike with clickthrough rates increasing by a whopping 54%.” he added.
It also claims to be industry’s first Chrome plugin that can make changes in the pages instantly within the browser. From 50 cents per day, the user can turn their website into a visualization dashboard for marketing automation, optimization and testing, and gather insights needed to make improvements on the go.
Zarget was founded by three SMB entrepreneurs Arvind Parthiban, Naveen Venkat and Santhosh Kumar in 2015. They spent a decade at Zoho building business productivity tools and customer relationship management software.