Altify appoints Anthony Reynolds as its new Chief Executive Officer

Donald Daly, the erstwhile CEO, will move on to take up the role of the Executive Chairman of the company, with Anthony Reynolds focusing on market influence

Anthony Reynolds

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Sales transformation company, Altify, has taken Anthony Renyolds on board as the Chief Executive Officer replacing Donald Daly, who will be taking up the role of Executive Chairman. Renyolds aims to expand the company’s influence in the market and extend its leadership in sales transformation.

In his previous outfit, Renyolds was the Executive Vice President, Operations and Chief Customer Officer of Anaplan, a cloud-based planning and performance management platform. According to the company, he was responsible for leading Anaplan to more than $100 million in annual revenue. Prior to Anaplan, he has held General Manager, operations and sales related roles as a former Senior Vice President and Chief Operating Officer of SAP.

According to Altify, Reynolds’ appointment comes at a time when the sales performance management market is poised for growth, as account-based selling gains recognition and cloud software is now the backbone of most modern sales organizations.

Altify states that its 200 enterprise customer base, proven methodology and sophisticated product, combined with Reynolds’ experience growing companies, lays the framework for accelerated momentum.

“Altify began with a vision to completely transform how sales organizations improve performance by using data and methodology to help sales teams nurture the accounts that matter most.” said Anthony Reynolds, CEO, Altify.

“It has consistently outpaced competitors in delivering value to its customers. Donal has built a great company that truly cares about its customers, has the best products in the sales enablement space and a wonderful team. I’m incredibly excited to begin as CEO as we become the de-facto standard for sales professionals, through growth, innovation and customer success.”

Daly will remain engaged in the business, spending more time with customers, working hand-in-hand with the sales team on key relationships, and investing deeply in long-term strategy. Whereas, Renyolds’ experience in building exponential growth in the cloud industry makes him an asset as the industry expands and new opportunities arise.

“We have been extremely fortunate on our journey so far. We have great customers and an amazing team. Now we have an opportunity to build on that momentum,” said Donal Daly, Executive Chairman, Altify.

“I looked long and hard for an executive with the right cultural fit and values, proven track record and experience to lead the charge for the next phase of growth – and could not be more pleased to announce the appointment of Anthony as our new chief executive.”

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