Harbert Venture Partners, Salesforce Ventures and individual investors Michael Lazerow and David Stern too participated in the round. The funding will be used to expand sales and marketing efforts and accelerate product development.
The company’s flagship product, MapAnything, provides mapping, schedule planning, route optimization, real time geo-location, territory management, geo-analytics and gives Salesforce users a “Map-Centric” experience, through the Salesforce AppExchange.
The company was founded in 2009 by CEO John Stewart and CTO Ben Brantly, and claims to have more than 750 customers globally.
“We are excited to start the next phase of the company’s journey,” said John Stewart, CEO of MapAnything, Inc.
“The funding will allow us to address the demand for our MapAnything App and expand our marketing and sales efforts domestically and internationally. In addition, we will be launching a new suite of geo-focused apps as we extend the MapAnything family of products.”
Expressing his commitment to share the investors’ expertise and financial support, John Elton, Partner at Greycroft, said, “We are committed to sharing both our expertise and providing the financial support needed to help to fuel MapAnything’s innovation and growth.”
“The Salesforce ecosystem continues to be a launch pad for technology disruptors. This means giving business users, such as field sales executives, the ability to view and interact with their Salesforce data in a new way,” he added.
