Microsoft has made Dynamics CRM Online services available from its local datacenter regions in India. The Dynamics CRM Online is a customer relationship management solution, which has built in capabilities like enterprise grade security, social listening, privacy, and compliance. The services enable companies to deliver personalized and predictive customer experiences across their sales, marketing and services efforts. By making this service available, the company can provide a complete suite of cloud services for customers across government, businesses and individuals in India adding to the availability of Microsoft Azure and Office 365, as a part of its cloud portfolio.
Last year in September, Microsoft claims to have become the first public cloud provider in India. It announced the availability of Azure services via three datacenters in India, namely; Mumbai, Pune and Chennai. The local datacenters provide partners and customers increased flexibility, scalability and reduced time-to-market.
Bhaskar Pramanik, Chairman, Microsoft India, says:
“We are the first hyper-scale global cloud provider to offer cloud services from local datacenters in India. With a complete portfolio of cloud services – Microsoft Azure, Office 365, and now Dynamics CRM Online, we will continue to lead the market by offering ‘cloud-on-your-terms’.”
Pramanik claims that in the first six months of the company’s local cloud launch, it has seen 50 of top 100 companies listed on the BSE, adopt Microsoft cloud to drive their digital transformation.
Microsoft Cloud’s open and flexible platform and productivity solutions are helping in the digital transformation of businesses in India as well as fueling innovation in various industry sectors. Enterprises are able to adopt new scenarios and leverage optimum potential of Machine Leaning (ML), Advanced Analytics, and Internet of Things (IoT) to solve everyday business problems. Apart from businesses, Education, government, financial services, ecommerce, and public service departments, across Indian states have shown an increase in Microsoft cloud adoption.
The cloud offers new business avenues for developers, IT professionals and gives Microsoft India’s partner ecosystem, comprising hostes, independent software vendors (ISVs), system integrators (SIs) and others, the opportunity to adopt newer business models.
Deepak Padaki, Senior Vice President, Strategy and Chief Risk Officer, Infosys Limited, says, “The launch of Microsoft’s online CRM data centers in India is fantastic news! India is a hub to the operations of global companies like ours. And of course, India is fast emerging as a market for next generation companies. The availability of in-country storage and processing infrastructure will offer better performance, redundancy, security and compliance. This will spur greater adoption of cloud based services across the enterprise software landscape that is shaping the new, ‘Digital’ India – enabling businesses offer differentiated user experiences and new opportunities for growth at optimal cost.”
Top financial services organizations such as HDFC, ICICI Lombard, IDFC, and Kotak Mahindra Bank; large IT players like Wipro, Infosys, and TCL, and a majority of Indian healthcare providers including Fortis Healthcare, Apollo Hospitals, AIIMS, L V Prasad Eye Institute (LVPEI), and Narayana Health, have adopted Microsoft cloud. E-commerce players and start-ups like Snapdeal, PayTM, Justdial, and Meru Cabs are also leveraging the power of Microsoft cloud to gain growth momentum and connect better with customers.
G V Gopalakrishnan, Chief Operations Officer, Aditya Birla Financial Services Group, says:
“Data security, compliance and regulatory requirements are challenges faced by businesses operating in banking and financial sector. How we do take advantage of changes in technology landscape and various options available, without compromising on data security, compliance and regulatory requirements?”
He adds, “Cloud Computing is one way of achieving this but there is always a fear. Availability of Microsoft Dynamic CRM solutions from the datacenters in India are perfectly timed to help organizations overcome the fear and embark on their digital transformation journey. This is particularly true for regulated industries such as BFSI, government departments and state-owned enterprises that have had concerns around data residency, latency and security. Assurance of local data residency and increased privacy measures, is bound to accelerate public and hybrid cloud adoption by businesses and governments in India, crucial to make ‘Digital India’ a reality.”
