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Callaway enhances driving experience; Connects IoT to its cars


Callaway Cars, known for manufacturing specialty vehicles and performance engineering for street and motorsport applications, is channeling IoT skills to gather and analyze Callaway Corvette Z06 SC757 performance data during on-road testing. Callaway Competition, that develops, campaigns and supports Corvette race cars for national and international series around the world. Authorized by GM, Callaway Competition GmbH is the exclusive constructor of the Corvette C7 for GT3 competition outside of North America. Post examination of the Corvette, it can execute IoT analysis in the actual on- road driving and enhance the product accordingly.

Product design and engineering consulting company, Boston Engineering is working with Callaway to design and implement the ThingWorx IoT platform. A sensor is placed in the Callaway Corvette Z06 which gathers the speed, engine RPM, air intake temperature, and air outlet temperature data and it is transmitted to ThingWorx cloud where the wireless connection is secured and readings are inspected. The company is also planning to assess the dealers and customers who are interested in modifying their Callaway car performance information via IoT.

Reeves Callaway, founder of Callaway Cars says, “Our engineers approach vehicle systems and components without compromise, and we’ve been able to develop products that produce stunning power. Working with IoT technology to capture and analyze data quickly can give us another highly effective method to evaluate our products’ performance.”

The Corvettes are organized and equipped by Callaway engineering specifications by their makers at Callaway’s Connecticut and California factories. Callaway Corvettes are sold by select Chevrolet dealerships and maintained by all GM service centers.

“The Cars exemplifies how an innovative manufacturer can use IoT to enhance R&D and to introduce new products for added business value. We provide powerful IoT capabilities by combining best-in-class technology from partners PTC and ThingWorx with two decades of product engineering consulting experience,” says Bob Treiber, President and Co-founder of Boston Engineering.

Mrunmayi Sapatnekar
A journalist who always tries to get a hang of emerging enterprise tech world. A journalist who always tries to get a hang of emerging enterprise tech world. She has an enormous interest in global and Indian economics. She is a sports enthusiast always talking about cricket and badminton with a twist. Also likes to write articles related to enterprise technology.