The company is planning to hire talent spanning engineering, product development, operations, IT, professional services and technical support at its new establishment. The company has been using Ooyala Pulse in India, a premium ad-server, to manage and deliver video ad campaigns across its new mobile app and desktop experience.
“As a Chennai native familiar with the region’s business ecosystem, there is no question Ooyala represents a unique opportunity for top talent in the local tech community,” said Ooyala Chief Executive Officer Ramesh Srinivasan.
“TV is changing dramatically, with several mega-trends at play. Viewers are increasingly getting their news and entertainment from a greater variety of devices. Advertising is evolving to follow suit, and video production is being pushed toward the cloud. Ooyala is at the center of all this change. At Ooyala India, our employees will be empowered to directly impact the future development of this industry, our technology and customer success.”
Ooyala technology is also used by parent company, Telstra, to power its entertainment offerings throughout Australia which makes it both a customer and reseller of Ooyala technology. Apart from this, Ooyala claims to serve broadcasters and media companies such as Viacom18, ESPN, NBCUniversal, Sky Sports, RTL Group and The Weather Channel.
Ooyala claims that it helps clients monetize premium online videos using data-driven software, services, and helps build engaging and lucrative online TV and video experiences. Furthermore, it also provides media logistics, video publishing and distribution, and advertising, along with the corresponding analytics. According to Ooyala, this can help businesses continuously improve and personalize video experiences for their viewers, while maximizing the revenue opportunity for every video asset.