The company claims that the new feature would enable marketers to align their CRM, purchase, and cross-channel (e.g. mobile, web, email) behavioral data to improve personalized advertising campaigns, allowing marketers to take data-driven decisions.
Benjamin Glynn, Managing Director, Emarsys — Southeast Asia, said, “As marketers increase ad spends on digital channels to drive sales, they need to consider reaching existing customers, keeping them engaged with their brand. Emarsys’ CRM Ads helps them achieve this win-win scenario between brands and existing customers by mapping purchase data and other social channels with our proprietary AI technology.”
The company claims that Emarsys CRM Ads allows “targeted” advertising, “cutting out on spam advertisements.”
“Marketers can effectively re-engage customers across various channels including Google, Facebook and other network profiles – all within one platform, one dashboard, accessible at their fingertips. What this does is improve loyalty and customer satisfaction, resulting in better returns on investment, in many instances much more than new customer acquisition,” Glynn added.
Earlier this month, the Austria-based company launched a mobile-focused suite to “enhance mobile app engagement and customer retention” that aims at optimizing customer journey and experience and is powered by its B2C Marketing Cloud.