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Seebo aims to virtualize “Things” in the “Internet of Things”

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California headquartered Seebo that provides a technology solution to create, develop, analyze and maintain smart toys, sports, health and other products has launched its new virtualized hardware environment, the “Simulator,” as part of its new IoT Creator. Seebo claims that it will help manufacturers and developers to reduce cost per unit and accelerate the introduction of smart products to the market.

According to a company blogpost, its IoT platform acts as conduit between physical product and the digital world making it simple for manufacturers to modernize their products and join the transformation to a smart, connected world. IoT can be less flexible and complicated at times as it involves sensors and hardware components. Thus, Seebo claims that these complexities can be removed with its new physical parts introduced by the “Internet of Things” into virtual and simple to work with hardware virtualization technology. This virtualized environment removes the need to code against actual hardware and brings product and developer teams into the IoT ecosystem and allow them to build smart products with reduced costs. This enables developers to create applications that can operate hardware, without acquiring new skills or tools.

Lior Akavia, CEO of Seebo said:

The IoT revolution is taking place right now, and many manufacturers are struggling to remain relevant in today’s smart and connected world. Building IoT products can be complicated, expensive and risky. It is a comprehensive task to coordinate the world of hardware, sensors, software, firmware, PCBA factories, mobile apps, cloud and security – while integrating them into a smart, connected product.

“Seebo bridges that gap for manufacturers by providing the resources, skills and tools to easily and seamlessly incorporate IoT technology thus helping them to create or revitalize products and manufacturing processes for our connected world,” added Akavia.

The Seebo IoT platform offers:

  • Ideation: with a planning environment for manufacturers with the tools to ideate, explore and validate use cases, and assign IoT hardware on a 3D product model. It also allow users to share product concepts with stakeholders, engage and source third parties via marketplaces, and to facilitate getting the smart product to market.
  • IoT hardware discovery engine: that translates day to day descriptions of product functionality into IoT hardware terminology, delivering the tools to select the right hardware solutions for product.
  • Virtualization: bringing unique flexibility and agility to the process of smart application development by reducing complexity for development and testing teams, increasing quality and significantly cutting time to market.
  • Connectivity: providing developers with integration solutions for fast and easy connectivity across heterogeneous technologies, multiple processors and sensors.

Jeremy Padawar, Co-President/Partner, Wicked Cool Toys stated, “There are thousands of developers who are struggling with IoT applications development given the complexity of sensor related coding. Seebo has solved this complexity through its simulator, which provided our developers an incredibly agile one-stop shop environment. While producing our smart device with Seebo we experienced dramatic utility in both the speed to market, and the integrated iterative approach of design, development and testing.”

Mrunmayi Sapatnekar
A journalist who always tries to get a hang of emerging enterprise tech world. A journalist who always tries to get a hang of emerging enterprise tech world. She has an enormous interest in global and Indian economics. She is a sports enthusiast always talking about cricket and badminton with a twist. Also likes to write articles related to enterprise technology.