The newly introduced Symphony Talent Cloud will be powered by Hodes in order to activate and revive the agency’s employer branding solutions, while taking advantage of comprehensive omnichannel analytics to track the candidate journey across the digital landscape, from initial contact to interview to hire to employee engagement.
Ajay Kutty, SVP of Products at Symphony Talent stated, “The Symphony Talent Cloud is built to be flexible to customers’ unique needs, whether they require a best-in-class point solution, multiple modules that natively work together, or a full end-to-end solution, from employer brand to employee advocacy.”
“Most recruitment marketing technology solutions lack employer brand strategy, creative and one-to-one engagement capability, while agencies lack recruitment marketing technology capability. Symphony Talent Cloud brings them together in a thoughtful, accretive and measurable way that helps companies optimize their recruitment marketing efforts.”
Hodes claims to offer a complete lifecycle that starts from recruitment marketing solution and connects employers to candidates and employees across paid, earned, shared and owned (PESO) digital platforms. With this new platform companies can now unify all the arrays that are disparate and ranges from employer branding, talent acquisition and recruitment marketing tools into a single, scalable and data-optimized solution, beginning with employer brand strategy and development and spanning programmatic media, recruitment advertising, career website, talent community, candidate relationship management (CRM), skills assessment, applicant tracking system (ATS), employee advocacy, referrals and ongoing employee engagement.
Symphony talent is built on a set of four solutions that makes the whole recruitment marketing lifecycle. The companies that willing to use it can choose from a single module to fill gaps in their current technology stack or they also have the option to deploy the entire Symphony Talent Cloud in order to achieve greater faster development and simplification of tools and at the same time reducing total cost of ownership.
The set of four solutions entail:
- ST Source: Provides employers the tools to find, identify and attract the right candidates. The ST Source suite includes programmatic media optimization, “intelligent” job distribution, smart display technology, social recruiting, social media management, and, customizable and SEO-optimized, mobile responsive career website.
- ST Nurture: Once candidates have been identified, ST Nurture provides a series of candidate-experience solutions to create a tighter, more relevant candidate/employer connection. ST Nurture includes lead capture, CRM, content marketing, email marketing, paid media retargeting and comprehensive skills assessment and credentials.
- ST Engage: As candidates move through the hiring process and onto employment, ST Engage provides tools for a company to track progress through an ATS, evaluate skills and capabilities, onboard employees, activate employee advocates, enable employee referrals and continue to communicate with and engage employees.
- ST Analyze: ST Analyze enables companies to gain real-time data on marketing performance, engagement metrics, talent path visualization, talent demographics, cross-channel effectiveness, media efficiency, advocate effectiveness, recruiter effectiveness and more.
