Bridg, a marketing software company that leverages Big Data to drive campaigns for restaurant brands, has launched a new customer relationship management (CRM) solution, purpose-built for restaurant brands.
Founded in 2012, the company aims to give restaurant and retail chains customer insights (and revenue growth) enabling marketers to understand every customer’s relationship with the brand, without an artificial “loyalty” program.
According to the company, with Bridg Enhanced CRM, restaurants can reveal comparable growth opportunities by combining disparate customer data “silos,” including point-of-sale (POS), email, loyalty and online ordering, into a single unified view of their individual customers.
“Restaurant brands today have found themselves with a growing number of separate customer databases. They are typically disconnected and each containing a small, varying portion of information. Until now, a unified and complete view of the restaurant guest has been missing,” said Amit Jain, Founder and CEO, Bridg.
“Bridg’s new CRM solution drives comp growth by identifying individual buying patterns of audience segments—the results are immediate, measurable and cost-effective,” Jain added.
The key components of New Bridg CRM include:
Aggregation of detached data: Bridg blends transaction history from the restaurant’s entire commerce ecosystem including POS, loyalty programs, digital ordering and email, into useful consolidated customer profiles.
Enhanced by data science: Comp growth opportunities and lifecycle audience segments are revealed from unique, individual buying patterns.
Easy integrations: Secure and compliant data-syncing with the restaurant industry’s most popular POS systems, email marketing services, loyalty programs and online ordering platforms.
The company claims that it integrates advanced predictive intelligence and a personalized email marketing to give marketers insight into customer trends, and the ability to personalize all customer communications to affect those trends. This data is made easily accessible by the respective clients for profit generation.
As of now, the Los Angeles-based software developer provides customer lifecycle management platform to retail and restaurant chains in America.