Suntory Group markets, bottles and distributes a number of carbonated soft drinks, stills and other soft drinks that includes brands such as Orangina, Schweppes, Oasis and Trina. According to Magic Software, on the look out to replace its existing ETL solution (extract, transform, load) with an EAI solution, Orangina Suntory France implemented a first project using the Magic xpi Integration Platform to connect the French group’s CRM and ERP applications.
Following this integration, the company could complete its project in just one month. This experience prompted the Suntory Beverage & Food Europe to implement Magic xpi to harmonize its distribution processes across its CRM, ERP, Supply Chain Management (SCM), HR and partner systems for its European operations.
“To replace our previous ETL tool, we were looking for an easy-to-use, stable and cost-effective EAI tool that would be responsive to our growing application integration needs,” said Thierry Serra, IT FO/CRM Application Domain Leader, Suntory Beverage & Food Europe.
“The Magic xpi Integration Platform’s high productivity and reliability proved to be perfectly suited to our requirements. Its drag & drop and configure business-user orientation enabled us to go fast without making mistakes. As a result, Magic xpi is now used as a centralized platform for all application integrations in all Suntory Beverage & Food Europe Business units (Orangina Suntory France, Lucozade Ribena Suntory Ltd, Schweppes International Limited),” Serra added.
“We are very pleased to add Orangina Suntory France and Suntory Beverage & Food Europe to the growing number of multi-national companies that are enjoying the benefits and high return on investment from the Magic xpi Integration Platform,” stated Eric Choppe, Managing Director, Magic Software, France.
“Magic xpi’s broad connectivity, including more than 100 technology adapters and out-of-the-box connectors to leading IT systems, gives it the agility to support wide range of business processes and integration scenarios. Moreover, its robust IMDG architecture provides the performance and reliability to execute any size integration project confidently and cost-effectively,” explained Choppe.