The tool is fully integrated with offline retail, that will allow brands to attract followers and convert them into high-loyal members. The company claims that WeChat CRM can create intuitive menus for engaging customers, generate coupons via the messaging app, send personalized messages, communicate based on their behavioral and purchase patterns, make announcements, and much more.
“Chinese retail segment has clearly been a step ahead of all other Asian countries. It is perceived as one of the most forward and progressive e-Commerce markets and the 2016-17 numbers show that China has tipped to become the largest online retail market in the world, overtaking the US,” notes Aneesh Reddy, CEO and Co-founder, Capillary technologies.
“Social commerce and mobile payments-wise, China is way ahead of even the US – with Alipay, and WeChat Pay, becoming almost mainstream forms of payment. However, SMS & Email are almost obsolete in China. So, WeChat is undoubtedly the most important medium for a brand to talk to consumers in China, today. It is basically a combination of SMS/Email/Facebook/Uber/DIDI & WhatsApp (Chat) – all rolled into one,” Reddy explained.
Capillary Technologies ventured into China market in mid-2015, and now has customers spanning across apparel, accessories, traditional Chinese medicine, F&B as well as niche retailers like Mom & Baby category and infant products retailers. The company’s customer base is a mix of global/MNC retailers, as well as local Chinese retailers. Capillary recently signed up with GXG, which is a leading local Chinese retailer with 2,000+ stores, and large online business.
The company has revealed plans to build a local technology team, to increase its speed in China market, and be able to innovate faster and stay relevant.
