German adtech company, Glispa Global Group, has acquired the Tel Aviv-based carrier distribution company RelevanTech to further strengthen its position in the mobile industry.
RelevanTech partners with mobile carriers around the world to preload its app discovery tool on mobile devices. The app offers a native user experience and preloaded content for quick and easy one-click installs. It is a fully digital suite, providing an alternative revenue stream for original equipment manufacturers (OEMs), carriers and distributors.
With this acquisition, Glispa claims that its global reach will be strengthened through direct, high-quality traffic from RelevanTech’s premium user base, acquired through its network of mobile carriers and device manufacturers. This will bolster the company’s user acquisition offerings for global brands and app developers.
“With consolidation happening all over the ad tech industry, we continue to pursue acquisitions that accelerate our growth and solidly position Glispa as a full-service mobile marketing platform”, says Dora Lakatos, Senior VP of Global Growth, Glispa.
“The RelevanTech solution perfectly complements our ad tech suite and offers a brand-new premium distribution channel to our customers, enabling global advertisers to maximize their potential and reach new audiences,” Lakatos added.
Additionally, RelevanTech will fuel Glispa’s Audience Platform (GAP), by providing first-hand user-level data at a global scale. This, in turn, will provide a sophisticated approach to audience segmentation, which allows behavioral targeting capabilities for Glispa’s international advertisers in addition to demographic targeting.
Glispa’s acquisition of RelevanTech will provide advertisers with:
- High-quality users: a new, premium user acquisition source for the Glispa Performance Network
- Data enrichment & enhanced targeting capabilities: a sophisticated approach to audience segmentation, due to vast amounts of combined data
- Significant new reach: advanced promotion of advertiser clients’ apps to larger audiences of highly-targeted mobile consumers
“Our vision is for our app discovery tool to be on every device worldwide. With Glispa being so excellently placed in the ad tech space, due to their extensive technological and business expertise, we’re looking forward to achieving this vision together,” said Dekel Boni, Co-Founder and CEO, RelevanTech.