In his previous outfit Ammous led the Sales Engineering organization in Asia Pacific, where he provided technical and business consulting in digital transformation, technology adoption and emerging architectures to C-suite leaders across the region. Since joining Avaya in 2006, Ammous has held a number of strategic positions, particularly in transformation projects for telecom providers, financial services organizations, government bodies and retailers.
“As the home to some of the fastest growing economies in the world, ASEAN is in an exciting phase of its development. Sami Ammous has a rich understanding of the region’s unique business challenges and a wealth of experience in helping organizations transform how they deliver customer and employee experiences to fuel their success. I have no doubt that he is the right person to scale and accelerate Avaya’s business in this very important region,” said Nidal Abou-Ltaif, President, Avaya International.
“A region that sits on the intersection of traditional values of personal interaction, and the accelerated adoption of emerging technology, ASEAN is home to some of the world’s leading companies as well as innovative new entrants in the market. ASEAN’s diversity invites open, flexible solutions, a perfect fit with Avaya’s strategy of helping companies engage their customers and internal teams in more meaningful ways,” said Ammous.