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Darren Rushworth serves as the President of NICE Asia Pacific since 2017. Darren Rushworth serves as the President of NICE Asia Pacific since 2017. He is responsible for complete field operations with focus on the region's sales, marketing and customer services. Rushworth’s career spans over 30 years in the IT industry of which the past 21 years have been in the Asia Pacific Region. He brings significant experience in enterprise sales, country management, and business operations.