Gartner predicts that “by 2020, 90 percent of organizations will adopt hybrid infrastructure management capabilities.” With the new program, clients get a software solution fully architected for this next generation of cloud.

“It’s difficult for organizations to blaze their own digital transformation trail when software vendors force their clients into proprietary cloud platforms – effectively taking any cloud choice out of their hands,” said Frank Guerrera, Chief Technical Systems Officer, Pegasystems.

“Pega believes clients need maximum flexibility to adapt as markets continue to shift at an extraordinary pace. The Pega Cloud Choice Guarantee program frees companies from vendor lock-in so they can do what’s right for their business – and not just what’s convenient for the software vendor,” Guerrera added.

For clients running Pega on supported third-party cloud platforms, the company goes beyond ‘permission to play’ to provide ongoing support for its products on a growing number of cloud providers – including Amazon Web Services (AWS), Microsoft Azure, and Pivotal Cloud Foundry.

Now through the Cloud Choice Guarantee program, clients can derive the following benefits:

• Full Global Customer Service support 24/7 for clients
• No penalty for migration to or from any supported cloud environment
• Reference architectures, related configuration, and support documentation for deploying and managing Pega technology
• Available runtime components
• Continuous certification of Pega solutions – including Pega Platform and all Pega applications – on currently supported cloud environments
• Commitment to continue evaluating additional popular cloud platforms

Users will receive new incentives such as no-cost platform upgrades and tuning for future versions of Pega Platform and customer engagement applications. The customers will be able to receive these flexible upgrades on the schedule they select. In addition, all Pega Cloud subscription customers can take advantage of recent enhancements to the technology and operations, including expanded AI diagnostic capabilities via the company’s Predictive Diagnostic Cloud; a new self-service portal; a new Network Operation Center (NOC) in Krakow, Poland; and new geographic support in Germany, Japan, Canada, Brazil and the UK.

The post Pega launches new program to free companies from vendor lock-in appeared first on TECHSEEN.

Gigya’s technology provides new capabilities to consumers across channels and touchpoints, builds rich intelligent profiles and creates a consent-based approach to personalization across sales, service, and marketing. Gigya, an SAP Hybris partner since 2013, has customers already using a solution extension from SAP Hybris and Gigya. This acquisition will enable the teams to further build upon this existing relationship.

The company’s customer identity management platform states to help companies build digital relationships with their customers. Its platform allows companies to manage customers’ profile, preference, opt-in and consent settings, with customers maintaining control of their data. Customers opt-in and register via Gigya’s Registration-as-a-Service, which addresses changing geographical privacy issues and manages compliance requirements such as the upcoming General Data Protection Regulation (GDPR).

“Gigya brings a wealth of skills and expertise that will significantly enhance the SAP® Hybris® Profile solution and allow us to take leadership of the emerging customer identity and access management market,” said Carsten Thoma, President and Co-founder, SAP Hybris.

“Consumer trust is the main currency to succeed for customer-driven organizations. This is what Gigya is known and recognized for.”

With this acquisition, SAP Hybris intends to become the first organization to offer a cloud-based data platform enabling companies to profile and convert new customers, gather accurate conclusions from disparate consumer engagement sources and collect data for enhanced consumer choices that are in line with regulations.

“Combining the data matching and enrichment capabilities of SAP Hybris Profile with Gigya’s consent-based identity data and access management platform will allow us to identify consumers across channels and offer a robust single consumer profile,” said Patrick Salyer, CEO, Gigya.

“This is a vital step for digitalizing businesses because companies need to be able to draw accurate conclusions seamlessly across all channels, including web, mobile, in-store or connected devices, and the Internet of Things, as well as collect data about consumer preferences. Together, we are uniquely positioned to drive more effective marketing, sales and service through data, while the customer stays in control of how much data is shared.”

The post SAP to acquire identity and access management firm Gigya appeared first on TECHSEEN.

“We are very pleased to be a part of this novel initiative. The NTP is a nationalized marketplace and a ‘game changer’ where SMEs can buy and sell digitally. This platform, implemented properly, can change how the 200,000 SMEs of Singapore transact locally and globally,” said Shashank Dixit, CEO, Deskera.

“The SME sector has always been in dire need of an enterprise software that would help them run their business end-to-end – not just do one thing, but ‘Run the business.’ Most of the existing software providers usually cater to big enterprises and are beyond the reach of SMEs, both in terms of affordability, adaptability, and complexities. I see a tremendous opportunity for a pay-per-user integrated business software suite that enterprises could quickly implement and utilize,” Dixit added.

The NTP initiative plans to become a one-stop trade information management system and aims to improve Singapore’s trading ecosystem by allowing different business communities to operate and share electronic information. As Singapore moves towards becoming a Smart Nation, Deskera plans to help SMEs carry out digital transactions. It will develop and pilot its own cloud-based ERP solution for the NTP. This interlinking of the NTP network and its Cloud ERP suite will allow the exchange of trade, documentation, and information between business partners.

“Singapore is going to be the first nation of the world where SMEs transact on an approved platform. The challenge in dealing with a private player and a common player is that the private player may look at it from a profit point of view and may not be keen on ensuring that participants are approved and transactions are proper. If a common player launches it, there would be some assurance that players are more serious and credible,” added Dixit.

Users will be able to connect to the NTP and access established communities to retrieve or exchange digital trade-related information for onward processing, such as to apply for cargo insurance, trade financing and make regulatory declarations. They can also extract Data Analytics and draw insights from their trade. With digitization, SMEs will be able to streamline logistics and supply chain. This will, in turn, uplift their IT capabilities, enhance their competitiveness within the industry, and optimize business operations. The NTP will also provide opportunities to developers to design new software applications for various business needs.

The post Deskera to provide ERP tool to SMEs in Singapore appeared first on TECHSEEN.

The cloud technology dramatically reduces the time, funds and infrastructure educational institutions require to reach to the new markets. Not only do institutions benefit from the economies of scale, but they can also channelize the savings towards strategic learning initiatives and other revenue streams. Apart from these, institutions will achieve operational efficiency with the centralized control while the students become more engaged with the options available to them. Teachers focus more on learner requirements rather than on mundane admin tasks.

Already, the cloud in education is a huge market worth $5 billion; it is expected to cross $12 billion in 2019, according to a report, Cloud Computing in Education Market – Worldwide Market Forecasts and Analysis (2014-2019) by MarketsandMarkets. Another report from CDW – 2013 State of the Cloud showed that 48% of the higher ed institutions that participated in the survey saw moving to cloud as a top priority, which shows that the cloud finds its benefits in the education sector.

Incorporation of the cloud in education

Cloud is deployed in education is deployed through three service models:

1. Software as a Service (SaaS): This model of cloud computing enables educational institutes to use applications and software through a cloud platform. These subscription-based e learning solutions are available in different variants, giving users the flexibility to scale operations as per their needs.
2. Platform as a Service (PaaS): The educators can create, and customize self-created or acquired applications through programming languages, services, and tools that the cloud platform providers offer. For instance, an educator can design a customized virtual lab for the students using a PaaS. However, for this, they need to possess technical know-how or hire an IT team for application development.
3. Infrastructure as a Service (IaaS): The service provider enables the educators to deploy and run the software, including applications and operating systems. A provision to processing, networks, and storage is also made available.

Why are educational institutes moving to cloud?

There are a plethora of reasons why educational institutes are moving to the cloud, such as:

1. Real-time instruction in virtual environment

The most significant benefit that cloud offers higher ed institutions and schools is the ability to deliver face-to-face instruction in a virtual environment to dispersed student base. Real-time instruction from anywhere enhances student-teacher collaboration, leading to a more engaging experience. Institutions can utilize their limited faculty and content resources more efficiently by catering to more number of students worldwide.

2. Self-paced distance learning online

Cloud gives educational institutions the ability to offer distance learning online to a large student base without any admin hassles. In fact, they can create a 24/7 open destination where students from across the world can come and take courses anytime. Besides, the cloud diminishes the need to have a dedicated physical to-and-fro system to access sophisticated learning materials. This encourages education providers to reach out to their audience on a global scale on their devices in a perpetually connected set-up.

3. Cost Effectiveness

One of the biggest concerns of the education providers is the infrastructure, and IT cost. The cloud addresses this concern by eliminating the need for an in-house IT-supporting infrastructure. The server-based infrastructure that was initially a prerequisite for educational institutes to carry out online learning operations has become a thing of past. This infrastructural capital expenditure is now converted into a nominal operational cost that is an on-demand, pay-as-you-go model.

This is the hardware story.

A cloud platform also enables educators and businesses to opt for subscription-based software. Since cloud-based applications run on internet browsers, the SaaS (Software as a Service) model has made it inexpensive to deploy the technology. This has further benefited the educators in reducing costs associated with servers, data, and applications.

4. Unlimited Storage

The cloud technology is a boon for educational institutes that offer a large number of courses with tons of learning materials and manage assignments submitted by the students. The SaaS platforms provide practically unlimited and secure storage for courses and student data.Educators are also empowered to share course modules and assignments with the learners across devices. One cloud account can be accessed on multiple Internet-enabled devices that students own from anywhere.

5. Data Security

The cloud, unlike hardware storage devices, is a step ahead when it comes to data security and data recovery. Hardware failures at either the educator’s end or at that of the learner do not result in loss of data given the cloud backup. Also, the content streamed is end-to-end encrypted, ensuring enhanced security. The expiring URLs and conditional access to data make online learning delivery and consumption secure.

6. Flexibility of Customization and Scaling

The educators who deploy cloud technology enjoy the flexibility to customize their online learning portals according to their brand as well as their student-base. Alongside, comes the ease of scaling. The subscription-based cloud platforms offer educational institutes the flexibility to accommodate their increasing student base at any given time.

7. Environmental Friendliness

According to an AWS report, cloud platforms and service providers function on a 28 percent less carbon-intense power mix. Cloud, according to a Lawrence Berkeley National Laboratory case study, also helps to lower the total energy consumption while running software applications by 87 percent.

Conclusion

The cloud has continued revolutionizing the delivery of education and has made it available to even the remote and the less-privileged strata of the society. According to a UNESCO Institute for Information Technologies in Education report, the global demand for primary and higher education through the cloud would double by 2025.

Given such trends, the need of the hour for educators and organizations is to adopt and adapt to a cloud technology platform to deliver online learning. WizIQ is a SaaS platform and, with its simple-to-use and learning-based approach, stands as one such unique cloud-based platform that encourages even technophobes and technology virgins to access teaching and training modules through their smartphones and laptops.

The post Cloud in education: Benefits for educators, learners and environment appeared first on TECHSEEN.

Joel Norton, Regional Manager for Asia South, ZeroStack, in an exclusive interview with Techseen, discusses how the company leverages machine learning to provide customers with a cloud
infrastructure that is self-monitoring and self-healing.

Techseen: What according to you is driving cloud computing adoption today? Alternatively, is anything inhibiting cloud adoption?

Norton: Digital Transformation is the latest trend in enterprise computing – using cloud and other advanced infrastructure solutions to fundamentally change the way companies do business. The battle is between on-premises/private cloud versus public/off-premises cloud.

Enterprises need solutions that guarantee performance, latency, governance and low cost, and they want to build a self-service platform for their DevOps teams so they can provision their own resources and speed software development. People would rather consume than build, and customers want turnkey cloud solutions. The public cloud is a turnkey solution, but it may not need the performance, latency, governance and cost requirements. When it comes to private cloud, complexity is on the rise and many organizations cannot find, afford or maintain the staff needed to deploy a private cloud.

Techseen: You have developed machine learning technology, Z-COS, to facilitate the monitoring and management of hybrid cloud computing environments. What does this entail and how can enterprises benefit from it?

Norton: ZeroStack’s Z-COS enables digital transformation by converting the on-premises server clusters into a private cloud infrastructure for the user and transforming the enterprise’s existing physical infrastructure into a hyper-converged scale-out system within minutes. Unlike competing solutions in the market that require specialized hardware to implement the cloud infrastructure, Z-COS enables customers to utilize existing on-premises servers or white box servers, along with storage and networks seamlessly, thereby reducing the deployment cost significantly and accelerating deployment time.

Additionally, Z-COS provides a self-healing control system to ensure enterprises get the high availability they require for mission critical applications and services.

Techseen: Z-COS claims to reduce human intervention by creating self-driving on-premises cloud to handle management and operations. Do you think the rise of automation will lead to a dearth of jobs in the future?

Norton: No. Automation will handle the repetitive tasks and free up people to do more substantive, creative tasks. Customers know the most challenging aspect of maintaining a complex software stack is knowing when to patch, upgrade or change one element of the stack. Having intelligent software lead this process is not only a key employee time-saver, but it can ensure that there’s no downtime from software pieces conflicting and causing an outage.

Techseen: How is ZeroStack different from the existing cloud players?

Norton: For this, refer to the table below:

Techseen: At a time when companies are largely moving to the private or public cloud, why do you still continue to provide on-premises solutions?

Norton: Many companies want their own infrastructure because it gives them control over security, governance, and performance. DevOps is an in-house activity, and companies would prefer to keep DevOps infrastructure in-house.

Techseen: Would you suggest an amalgamation of public and private clouds for those as yet uncertain about possible data security breaches in the cloud, where they have sensitive data in the private cloud?

Norton: Yes. Private cloud allows companies to keep sensitive data on premises, while public cloud allows limitless scalability for less-sensitive workloads.

Techseen: You have recently acquired new customers and partners in Singapore. What key technology trends do you see emerging in the country?

Norton: Largely our traction is from companies needing a new platform for software development, so called agile Continuous Infrastructure/Continuous Development and Deployment (CI/CD). Traditional virtualized systems do not have the operational ease nor did the SaaS based, self-service consumption of the public cloud that is so compelling. And of course, since these development tools and the software itself are very strategic to a company, enterprises want to host this infrastructure either on premises, or serviced through a local cloud / managed service provider.

Techseen: You use AI to self-manage on-premises cloud. How do you think AI and IoT will drive innovation in the next 5 years?

Norton: AI will become a mainstream technology in many areas of life over the next five years, and the IoT will grow to impact the design of most products.

Techseen: In case of data loss or disruption, how quickly can a client restore data from your cloud platform? What does your restore process look like and what kind of support you render to your clients during restoration?

Norton: We have a high availability / resilient architecture to support always-on thinking. With integrated backup and integration with well-branded storage solutions like Nimble Storage, Nexenta, HPE/3Par and others, we can tailor our solutions to match the needs of customers while helping them conserve capital expenses.

Techseen: How do you see enterprise cloud computing evolving over the next couple of years?

Norton: We are moving to a multi-cloud world, where enterprises use both on-premises and off-premises cloud to manage resources for their employees. Virtually every enterprise will incorporate cloud technology to increase its DevOps and overall business agility.

Techseen: What is your current team strength? Do you plan to expand further into the APAC region?

Norton: I have been managing rapid growth for US-based start-ups for years, including companies like Panasas, and see a very similar trajectory for the Singapore region. So yes, in short we do expect to grow and see very healthy interest in the ZeroStack intelligent cloud platform.

The post Automation will free up people to do more creative tasks: Joel Norton, ZeroStack appeared first on TECHSEEN.

The Silicon Valley-based startup develops software solutions for enterprise customers who want to leverage the public cloud to increase application performance in a cost effective and least disruptive way. It also enables virtualized applications, or enterprise apps running on the cloud to function under VMware environments.

According to the company, this new investment will be used to accelerate product development. The company plans to help customers that are facing data center capacity, cost, and performance issues, enabling them to benefit from the public cloud solutions while retaining control and security of their data.

ET reports that PrimaryIO’s  beta version of the product is currently in customer trials and would be launched within a month. It is initially focusing on customers in healthcare, pharma, insurance and the government space.

In 2015, CacheBox was renamed as PrimaryIO, claiming to better reflect its dedication to delivering software-defined innovations for accelerating the most essential primary data within critical business applications. Additionally, the company’s flagship product, CacheAdvance, was called PrimaryIO APA for Windows and Linux. PrimaryIO APA offers application-centric I/O acceleration that delivers over 2x the performance of traditional solutions.

The post Storage startup PrimaryIO raises $5.6M in seed funding appeared first on TECHSEEN.

Oracle claims that customers and partners will be able to gain operation-wide visibility and leverage predictive insights from connected assets. These insights can increase deployment times, reduce costs, improve business outcomes, and accelerate new market opportunities.

The company states that it has combined the power of Oracle IoT Cloud and enterprise applications to introduce new industry solutions for digital field service, smart connected factories, and digital fleet management.

New capabilities

Digital Twin for supply chain management

Digital Twin is a digital representation of a physical asset or equipment that enhances traditional analytics approaches. The object model includes multi-faceted views into current, historical, and predictive data, as well as operational and behavioral dimensions of that asset. This will help remote users to monitor the health of that asset to prevent failures before they occur and also to run simulations of “what-if” scenarios in the context of the business processes.

With Digital Twin, organizations have a new operational paradigm to interact with the physical world, allowing lower operational and capital expenditures, minimizing downtime, and optimizing asset performance.

Digital Thread for supply chain management

Digital Thread is a connected business process framework that leverages IoT and creates a “system of systems” by connecting traditionally siloed elements in real-time throughout the digital supply chain.

By providing an end-to-end view of an asset throughout the entire manufacturing lifecycle, Digital Thread bridges the entire supply chain process from product design and order fulfillment, to manufacturing and product life cycle management, to warehousing and transportation, to logistics and procurement.

Artificial intelligence and machine learning

The company claims to have fully integrated AI and machine learning features across its IoT solutions portfolio. These technologies leverage machine data in the context of business data from applications, such as manufacturing, maintenance, service, and logistics.

According to Oracle, the built-in operational analytics will help detect anomalies, predict equipment failures, and recommend the best course of action. They also provide the intelligence needed to evolve capabilities to increase effectiveness and experiences of applications.

“IoT holds the potential to transform today’s siloed operations into a modern, interconnected, digital set of workflows with real-time visibility and responsiveness,” said Bhagat Nainani, Group Vice President, IoT Applications at Oracle.

“Oracle continues to push the boundaries of IoT to help our customers significantly simplify their IoT deployments. By receiving real-time data streams enhanced with predictive insights, they can reach new levels of intelligence and a much quicker realization of ROI.”

The expansion news comes right after the company introduced IoT Cloud Applications for asset monitoring, connected workforce, fleet monitoring, and production monitoring. It is interesting to see that since earlier this year, the company has been focuding heavily on IoT and has increased its IoT application ecosystem of device and systems integration partners.

New IoT industry solutions

Digital Field Service: which showcases intelligent remote monitoring, failure prediction, over-the-air repair, and dynamic technician dispatch. It features IoT Asset Monitoring Cloud, CX Service Cloud, CX Engagement Cloud, and CX Field Service Cloud, plus the use of augmented reality (AR) for guided equipment repair.

Smart Connected Factory: The solution demonstrates how incident detection, root cause analysis, and smart resolution are performed within minutes in a connected factory. It features IoT Production Monitoring Cloud, SCM Cloud and ERP Cloud, and the use of virtual reality (VR) to navigate the manufacturing floor. It can also be used for remote worker training.

Digital Fleet Management: Which showcases real-time shipment tracking, risk management, and logistics synchronization. It features IoT Fleet Management Cloud and Oracle Logistics Cloud.

The post Oracle IoT Cloud can now give predictive insights from connected assets appeared first on TECHSEEN.

Challenges

The company states that incentive management has become a critical issue for all enterprise-level organizations. Quoting a survey report by the Economist Intelligence Unit, Data vs instinct, states that 48% of incentive plans do not achieve their desired results. The respondents stated that their organizations’ incentive compensation plans do not result in desired behavior and 38% stated that the current incentive process does not easily adapt to changing requirements.

Quoting another Sales Compensation & Performance Management Study by CSO Insights, Apttus claims that 87% of companies are not using automated, packaged solutions today and cumbersome, inflexible homegrown legacy solutions and non-auditable, error-prone spreadsheets still dominate this process. And 90% of companies are choosing to make changes to their sales incentives programs in 2017. Annually, companies make changes to their compensation plans, but they have limited insight as to what changes to make and how effective they will be, states Sales Compensation Trends report by Alexander Group.

How will ICM help

According to Apttus, ICM can be used as a stand-alone solution that resolves these issues and is purpose-built for providing immediate results across the organization. It will help customers leverage elements of behavioral economics, vis-à-vis sales incentives, to extend the value and capability of the client company’s entire revenue operation. Providing successful outcomes to these longstanding issues cements Apttus’ Incentives Platform among the fastest and most effective enterprise offerings in the world.

But how does Apttus measure behavioral economics and connect it with sales incentives? The company states that in the context of sales, it measures behavior in a variety of different ways – revenue-based (lagging measures) – how many deals has a rep closed? Have they met their quota? Are they selling high margin products? But there are also non-revenue metrics (leading measures) – how many cold calls are they making? How many customer visits are they making? Are they attending required training events? Are they entering opportunity and activity data in their CRM? In the world of sales compensation, the company claims to decide what measures helps it get the larger organizational goals, and then define incentive compensation plans that encourage those behaviors.

“Sales Compensation and incentive programs are among the most critical processes in any company, and work hand-in-hand with every component of Quote-to-Cash. Apttus’ Incentive Compensation Management solution was built from the ground up to create a smooth experience for managing sales compensation and immediate results for all of our customers,” said Kirk Krappe, CEO, Apttus.

“We’re working with enterprises across industries to drive behaviors and ensure their entire company is motivated to perform at the highest possible level. As the unquestioned leader in Quote-to-Cash innovation, we are proud to continue driving our industry forward.”

The way forward

The company states that it primarily caters to the enterprise customers – over 100 of the Fortune 500 and It’s only natural for these enterprises to pair solutions like CPQ or Contract Management with an Incentives program. Apttus claims that these organizations are seeking to build a streamlined funnel for every step in the revenue operation. It calls that journey Quote-to-Cash, and offers customers the chance to do it with one vendor, as opposed to ‘patch-work’ of several offerings together.

Does IICM conflict with HR ? What exactly is it trying to achieve? Krappe states that anytime compensation is involved, HR’s input is expected and welcomed. “However, what we’re really aiming to accomplish is an optimization of behavior throughout an organization. We want to use Incentives to encourage sales teams to pivot to the new product, or offer seasonal discounts, which is to create the most successful outcome for their own customer. That’s a directive that every C-level executive across the org can get behind.”

The post Apttus solution maps employee behavior for sales incentives appeared first on TECHSEEN.

“While the benefits of the cloud have been well established for years, many organizations are still unable to take full advantage of innovative new services due to their reliance on legacy infrastructure, which adds complexity and cost to implement and use,” said Eric Berg, Chief Product Officer, Okta.

“Modern IT requires a dynamic system that can help them match the race car pace of technology innovation. We’re investing heavily in building on our independent and neutral platform to manage these demands – and today’s new features make the Okta Identity Cloud the most comprehensive integration solution available for businesses today.”

The company claims that the enhancements to its Identity Cloud will make it easier for IT administrators to manage the breadth of on-premises and cloud-based applications, devices, and people involved in modern business.

New features

Automated Access and Lifecycle for contractors, customers and partners: The company is also extending its Lifecycle Management service with self-service registration and lifecycle policies that will help IT automate access for external users such as customers or partners, from registration to audit.

Okta claims that the new registration flow enables IT teams to automate access across every lifecycle state – from onboarding through offboarding – for external users where an identity is not mastered from a directory, HR, CRM or partner system. New support for time and email-based lifecycle states automates access recertification.

Okta Universal Directory supports a broader set of apps and resources: the company now now supports LDAP-enabled applications to directly authenticate against its Universal Directory, eliminating the need for on-premises directories for small and mid-sized organizations.

Using this, cloud and mobile IT teams can authenticate developer tools, databases, or other legacy apps, and can use the Universal Directory as their core directory. Enterprises can accelerate their move off legacy on-premise directories, replacing them with the Universal Directory as the connection point to traditional LDAP-enabled applications such as Atlassian on-prem, Github on-prem, and popular VPNs.

New Integration Network connects IT ecosystem: By increasing its investments in new integration categories and deeper capabilities, the renamed Okta Integration Network lets the company provide a unified identity layer across diverse business networks and systems.

Working with technology partners, the Integration Network offers customers new solutions around workflow management, business analytics, security automation and hybrid IT. Through its IT partner ecosystem the company aims to solve the breadth of challenges that IT departments face when moving to the cloud.

The post Okta’s Identity Cloud update to boost migration from on-premise infra appeared first on TECHSEEN.

This is Freshwork’s ninth acquisition in the last two years, including the acquisition of chatbot startup Joe Hukum in July this year. The company says that the latest acquisition will help it to focus on building marketing solutions for businesses of all sizes.

“Acquiring Zarget will enable Freshworks to support customers with the pre-acquisition journey as well and truly transform the way our customers attract and engage with their prospective customers. Also, I have known the Zarget team for many years and I am personally thrilled to have them join the Freshworks family and power our expansion into the marketing software category,” said Girish Mathrubootham, CEO, Freshworks.

Founded in 2015 by former Zoho executives Arvind Parthiban, Naveen Venkat and Santosh Kumar, Chennai-based Zarget offers tools to businesses and marketers to understand user behavior on websites. Mathrubootham, and some of the early employees were angel investors in Zarget. It later raised $7.5 million over two rounds from Accel Partners, Matrix Partners India and Sequoia Capital India.

“We built Zarget to help marketers make informed decisions on their online properties without the need for deep technical resources or large budgets. Together with Freshworks, we expect to accelerate the digital marketing evolution and help our customers further transform the way they market with combined expertise and solutions,” said Arvind Parthiban, CEO, Zarget.

Through this acquisition, Freshworks seeks to further develop Zarget’s marketing suite and provide the team with expertise, technology and operations as well as access to over 120,000 customers.

“Today, our software powers customer engagement across every aspect of the customer journey, from customer acquisition to customer support. Acquiring Zarget will enable Freshworks to support customers with the pre-acquisition journey as well and truly transform the way our customers attract and engage with their prospective customers,” Mathrubootham added.

The post Freshworks acquires Zarget to develop marketing solutions for businesses appeared first on TECHSEEN.