Zyme, a provider of channel data management (CDM) cloud platform, has acquired San Francisco-based CCI, a channel management firm founded in 1983.
CCI delivers channel incentive management services, and focuses on optimizing Market development funds (MDF), joint marketing, incentive, and OEM funds – in the telecom, software and hardware industries. The company also offers services and support, such as program administration, global payments and expert guidance.
“Our decision to bring CCI under Zyme’s umbrella follows our vision to offer customers smart, data-driven applications to help them sell more through the channel while keeping their channel management costs down,” said Chandran Sankaran, CEO, Zyme.
With the acquisition of CCI, Zyme aims to provide the most functional channel incentives solution on the market. It will enable the company to provide advanced channel incentives including rebates, price protection and deal-registration (ship and debit) programs as well as MDF and co-op, along with overall program design and payment services – and links all of these with channel performance data to enable a unique, high-value solution for customers.
In May 2017, Zyme had announced enhancements to its Cloud Platform 3.0. and the acquisition of channel marketing and sales consulting firm, Foster MacCallum. The new version and updates were aimed at helping enterprises sell their products more effectively through the channel with less investment. With the acquisition, the company planned to add partner assessment and recruitment services to its CDM platform.