Enterprise application software provider SAP has unveiled the India Digital Experience Report, which reveals how India’s best known brands can jeopardize customer loyalty over an unsatisfied digital experience. The report highlights how some of the country’s largest brands perform in delivering digital experiences to their customers and how these compare to consumer expectations.
Digital experiences can make or break a brand in today’s era and a strong digital infrastructure is imperative for any brand to remain relevant for its audience. According to the report, only 8 per cent of customers unsatisfied with their digital experience would continue to remain loyal to the brand.
“Digital transformation will be crucial for accelerating the growth of India’s economy. The report corroborates the need for the industry to identify ‘Digital Business Leaders’ who can address the digital experience that businesses provide to their customers,” said Deb Deep Sengupta, President and Managing Director, SAP Indian Subcontinent.
The report further finds how a significant digital gap exists between the best and worst performing brands across all markets in Asia Pacific Japan. Industry reports state that India’s economy is expected to grow from USD 2 Trillion to USD 10 Trillion by the year 2030.