Zoho forays into CRM; launches email client and marketplace

Besides CRM, Zoho also launched a program encouraging developers to write extensions for Zoho products

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Zoho, popularly known for its web-based office suite, today unveiled its own CRM, which it claims is industry’s first multichannel CRM. Complementing it is its new email client, SalesInbox, targeted exclusively at salespeople.

The CRM supports email, social media, live chat, and phone communications. Meanwhile, SalesInbox prioritizes customer conversations, using customer data in the CRM.

Zoho CRM

SalesSignals: Signals keep salespeople informed about customer actions on various touchpoints like social media, satisfaction surveys and support tickets to help them act in time and make speedy sales.

Mobile apps for field sales: Salesreps can check-in at customer locations, find prospects nearby, track sales activities, and close more deals on the move with CRM’s new mobile app.

Gamescope: With this feature, anyone can create contests and invite peers to play a game for friendly wager. Sales activities like making calls and closing deals could win an employee points, trophies and badges. It’s a fun-driven gamification feature that promotes healthy competition within a team.

Zoho SalesInbox

Hands-free email prioritization and organization: With an innovative multi-column inbox layout, SalesInbox organizes incoming emails according to the information stored in the user’s CRM account — such as the deal status, size and closing date. This way, salespeople can easily spot emails that require immediate attention.

CRM updates right from the inbox: When an email comes in from an interested lead, the salesperson can simply drag and drop the email from one column to another. By then adding some essential information, an opportunity is created in the CRM system while keeping the inbox organized.

Mobile client integration: SalesInbox can be configured on the mobile phone for both iOS and Android devices, and can be mapped to all popular email services, including Zoho Mail, Gmail, Yahoo! Mail and Outlook.

Developer program and Marketplace

The company, meanwhile, also launched a Developer program, which provides independent software vendors (ISVs) and application developers the tools and resources to create extensions and build custom applications. It also launched Zoho Marketplace where users can buy extensions and custom-built applications and developers can sell them commission-free. Both, according to Zoho will reach out to its claimed userbase of over 20 million.

“With Marketplace and Developer, Zoho evolves from a product suite into a platform,” said Mani Vembu, COO, Zoho Corp.

“At nearly two million, India has the second highest number of software developers in the world. Zoho has now become the first Indian company to have created a platform for them where they can not only create solutions but also sell them to our vast global user base. On the other hand, Marketplace empowers our customers with tools, extensions, and applications that complement their Zoho products so they can focus on their business.”

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