Gogoprint’s business proposition involves solving one of the printing industry’s biggest pain points – high fixed costs and requisite order volumes, particularly among small and medium sized businesses. It does this with its proprietary algorithmic software which manages and pools together small orders, and distributes the cost of printing. As a result, it aims at offering premium printing services at a competitive cost, enabling SMEs and startups to print their products such as business cards, digital booklets, leaflets, flyers, posters, gift vouchers, postcards and stickers more cost-effectively.
“We’re pleased to deepen our commitment to small and medium sized businesses and freelancers in Southeast Asia by expanding into Singapore, a country where we already have thousands of clients. It is one of Asia’s leading hubs for nimble, innovative, on-demand business models, which often struggle with cost effectiveness around going-to-market,” said De Candido.
“By enabling the printing of smaller quantities through a hassle-free ordering processes, we are well positioned to help these businesses go to market more cost-effectively. In the process, we are leading the charge to modernize Southeast Asia’s multi-billion dollar printing industry,” he added.
The market for online printing in Southeast Asia in 2016 was estimated at $25 billion a year. In the 12 months since August 2016, Gogoprint claims to have grown its revenues by over 500 percent; its number of customers to over 16,000. Its clients are largely in the education, entertainment, healthcare, hospitality, travel, transportation, food and beverage, retail and manufacturing sectors.
Since launching in November 2015, Gogoprint has raised a mid-six figure US dollar investment from OPG (Online Printing Group). Apart from its growing geographic footprint, it looks to expand into multiple product categories including calendars, large-format printing, printed pens and flash drives.
“As more and more consumers get overflowed with online content, never before has it been more important for tangible marketing to attract consumers for brands to stay in people’s minds. Especially in Singapore, we see a lot of potential for more complex or purely promotional products. This gives us the right surge to capture the Southeast Asian online printing market, with Indonesia as a natural next destination”, said De Candido.