AdAsia expands mobile video advertising offerings with Parallax

AdAsia Holdings, an advertising technology company and creator of the AdAsia Digital Platform, is expanding its video advertising offerings to include out-stream vertical video formats for mobile web. The out-stream additions, collectively named Parallax, are nestled within a page or piece of content. Parallax is added to the AdAsia Video Network’s existing out-stream, in-stream and rich media offerings for desktop and mobile. “The large volume of mobile device usage in Asia means it’s important that marketers and advertisers reach their audiences through this medium – no matter how the user holds their device,” said Kosuke Sogo, CEO and Co-Founder, AdAsia Holdings
“Marketers often have to source for multiple vendors across the entire video advertising process. We wanted to simplify and equip clients with a transparent end-to-end solution that spans actor casting and video production to ad placement and campaign reporting,” he added.
The video ads are activated when the ad space comes into view on a vertically-held mobile device. The formats include:
  • Vertical Video – It is a portrait-oriented video
  • Video and Background – It is a floating landscape-oriented video placed on top of a background
  • Basic Video – It is a simple landscape-oriented video ad
Currently, clients have access to CastingAsia for the sourcing and hiring of video actors, and Video Production for filming, video editing and conversion of videos into vertical formats. AdAsia’s Video Network and Digital Bidder helps in placing the video ads across desktop and mobile device inventory, and campaign reporting. All these solutions are made available through the AdAsia Digital Platform.

Abhinav Mohapatra

An author who has a keen interest for the ‘off-beat’ <!--more-->An author who has a keen interest for the ‘off-beat’, he has covered and explored multiple facets of the marketing, advertising

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