AdAsia Holdings shifts headquarters, launches office in Hanoi

AdAsia Holdings, an advertising technology company and creator of the AdAsia Digital Platform, has relocated its headquarters in Singapore, allowing for further expansion to the company’s corporate and sales teams. The 10-month-old company is shifting its headquarters within Singapore’s central business district to the recently completed SBF (Singapore Business Federation) Center, and now aiming to grow its headcount by more than 75%.

“Due to an increasing interest and demand of our solutions in Singapore, we’re expanding our team to provide better coverage and more focused services to our clients in the country. Staying in the heart of the business district gives us accessibility to ad tech vendors, agencies and brand marketers,” Kosuke Sogo, CEO and Co-Founder, AdAsia Holdings.

Following the expansion into Vietnam and Ho Chih Minh City last October, the company is also launching today its sixth office, situated in Hanoi. According to the company, the Hanoi office will currently be an extension of AdAsia’s sales and consultation arm in Vietnam, with the company’s Vietnamese operations team residing in Ho Chih Minh City.

“Our strategy for the Vietnam market has always been to reach both international and local businesses, and our move into Hanoi allows us to serve the latter. We’re committed to raising the standard of marketing and advertising for local businesses, through our easy-to-use solutions coupled with our marketing consultation team,” said Sogo.

The new office will allow businesses in Hanoi to use the AdAsia Digital Platform, providing programmatic capabilities, influencer marketing and video production through a single source. The move also allows the company to grow its AdAsia Ad Network and AdAsia Video Network in Vietnam. AdAsia Holdings now has six offices in Asia Pacific, including Singapore, Bangkok, Jakarta, Ho Chih Minh City, Hanoi and Taipei, with a current headcount of more than 60 staff.