Airtel adopts Cloudera to ramp-up its customer lifecycle
Data management and analytics platform, Cloudera, has announced that Indian telecommunications provider, Airtel, has adopted Cloudera’s Enterprise for leveraging customer data and execute omni-channel campaigns to influence customer buying. After initiating an open platform for customers to track network and towers, Airtel, plans to utilise business intelligence powered by Cloudera for data management.
Cloudera design and develops apache hadoop-based enterprise analytic data management softwares and will be offering Airtel its Enterprise Suite for adoption and deployment. Airtel aims to gain insights on customer engagement and retention and boost its campaign from using the suite.
Harmeen Mehta, Group CIO, Airtel, says:
“As part of our digital journey at Airtel, our main focus is on providing the best customer experience with our new Business Intelligence (BI) and analytics platform, powered by Cloudera. Now, we are able to gain an even greater technical edge, empowering our marketers with intelligent data and analytics to make better decisions and improve the entire customer lifecycle with customized offerings.”Cloudera claims to support open and cross platform standards (including Apache HBase, Apache Spark, and Apache Kafka) that provides a secure data platform built on Hadoop upon which new customer use-cases are built. Airtel intends to combine this customer data and build an enterprise data hub to accelerate customer driven performance and customer lifecycle management. According to Airtel, this may lessen its hassle of storing huge volumes of network data in multiple traditional systems built over a period of time and assimilated from over 265 million customers. The Enterprise Analytics Suite, reportedly, will centralize huge chunks of data for Airtel into an omni-channel platform that will be available in multiple formats. And improve customer experience with product personalization. Cloudera also claims that its solution is comparatively cheaper than other traditional methods and requires lower capital expenditure per tetrabyte. Vishal Rao, Senior Vice President, Field Operations, Cloudera, says:
“CSP’s, like Airtel, have access to massive volumes of data from a variety of sources. Cloudera’s goal is to provide a fast, easy and secure platform, built on Apache Hadoop that enables our customers to easily build predictive models for smarter decision making. These models can then be leveraged to indicate customer churn, develop insight-driven marketing campaigns, and ultimately lead to a higher wallet share by delivering better products and services for end-customers.”Cloudera claims to be fighting contemporaries like Hortonworks, Oracle and IBM to enhance CRM for its client roster and is growing its network of solutions with aid from partners like Accenture, Amazon Web Services and Intel for cloud-based deployments. In March, 2016 it acquired data management company, Sense to strengthen its hold in the market and deliver an analytics tool for enterprises.