“One of the most game-changing aspects of big data is that it enables organisations to look into the future and anticipate the needs of customers. Destinations that can understand today’s travelers through data, and respond with targeted, effective campaigns will be well-placed to capitalize on changing traveler preferences,” said Pascal Clement, Head of Travel Intelligence, Amadeus.
solutions for the travel industry has launched a new data analytics suite that aims to equip destination marketing organisations (DMOs) with analysis of up-to-date travel data, removing some of the guesswork often involved when making key marketing decisions. Dubbed as Destination Insight, the suite can analyze global air travel transactions in near real time, and aims to reveal hidden opportunities for DMOs to boost their destinations’ growth. For example, the company explains that DMOs can run relevant analyses of traveler searches and bookings to measure, adjust and build more effective campaigns. They can also view bookings to their destination versus competitors to understand who they are most closely competing with and quickly develop strategies in response to market developments.
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