Amadeus expands in Indonesia, now a fully owned entity

Amadeus, that provides technology solutions for the travel industry has announced plans to boost its presence in Indonesia, growing its investment in technology, people to support the growth and development of the Indonesian travel agency community. The company feels that Indonesia being the fourth most populous country has about 90 million air passengers and will reach the same number of smartphone users in the next two years. It is also a travel destination with a lot of outbound tourism. Though Amadeus has been present in Indonesia since 2013 in partnership with MF Permadi, an Indonesian entrepreneur and businessman, it claims to be moving into a new phase with offices in Jakarta. It will also be adding additional and specialized expertise to its local workforce and ensuring that its global knowledge and reach can be delivered with a renewed customer focus. While Amadeus will directly take over travel agency distribution sales and customer service activity from MF Permadi, becoming a fully owned company, both parties will continue to collaborate to localize technology in the market. “The world’s fourth most populous country is on the cusp of a technological boom, fueled by rising mobile penetration and one of Asia’s youngest populations. The nation’s emerging middle class is incredibly technology-savvy, and the local travel industry needs to be prepared to cater to these needs,” said Albert Pozo, President, Amadeus Asia Pacific
“Amadeus has enjoyed considerable success in Indonesia, in partnership with MF Permadi, but we do not intend to rest on our laurels. We are excited to invest in this important market, with a focus on shaping the future of travel.”
The company claims that it will not only deliver its travel technology to Indonesia but also provide global distribution reach to the local travel industry. The company boasts of a network of 700 airlines worldwide that distribute their flight content through the Amadeus system, which processed more than 595.3 million travel bookings in 2016. Most airlines use the Amadeus Altéa Passenger Service System, which helps both the travel agent and airline to share a single reservation number and the same view of the passenger name record (PNR). By using this service, the agents can see airline updates to the PNR immediately and vice versa, which reduces errors and allows agents to provide the best service and duty of care to their customers.

Abhinav Mohapatra

An author who has a keen interest for the ‘off-beat’ <!--more-->An author who has a keen interest for the ‘off-beat’, he has covered and explored multiple facets of the marketing, advertising

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