Artesian Solutions brings aboard banking veteran Nick Boardman

Artesian Solutions, the UK-based developer of customer engagement and sales acceleration software, announced the appointment of Nick Boardman to the new role of Onboarding Consultant yesterday. Nick reportedly brings a commercial expertise gained over 30 years in the banking sector. He has held senior positions at Barclays and Bank of Scotland and was most recently Senior Manager, National Business Development at Lloyds Banking Group. “Successful customer onboarding is of vital importance to our business. It requires a deep understanding of the unique needs of each customer, the challenges they face, and critical success measures, as well as delivering above expectations. As a former customer Nick brings valuable expertise and insight to Artesian”, said Andrew Yates, Founder and CEO, Artesian Solutions.
Nick’s hands-on experience and commercial savvy, inside view on launching and growing strong usage of Artesian will ensure that every customer gets the best possible experience.
According to the company, Nick delivers a unique front-line perspective, and having been a former sponsor and user of Artesian he understands how the solution can be tailored to meet business objectives, and drive usage and user success. “I am very excited to join Artesian” said Nick Boardman. “Leaving banking was a massive step, but I knew that wherever I went next I had to believe 100% in the product and the company. Artesian is a truly disruptive force in the market, and I can personally vouch for the edge it delivers in today’s highly competitive market.” He continues: “The need to grow presence, chase better quality assets and clients, and stay close to customers is a reality for every business. At the same time, it’s vital to keep shareholders and analysts happy via increasing profitability, good capital ratios and strong balance sheets.”
Artesian helps ease the strain, making it easy to gather up-to-the-minute insight and intelligence on clients, prospects and competitors. It is keeping businesses one step ahead of the competition, closer to clients, and helping win new business and increase net promoter scores. I am passionate about Artesian and hope to nurture that same passion in our users.

Abhinav Mohapatra

An author who has a keen interest for the ‘off-beat’ <!--more-->An author who has a keen interest for the ‘off-beat’, he has covered and explored multiple facets of the marketing, advertising

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