Blackberry heightens focus on enterprise productivity with new EMM solutions

Hoping to regain its lost share in the mobility space, Blackberry has been keeping itself busy focusing on enterprise device management and security. It has announced the launch of Good Secure EMM Suites — integrations from its $425 million acquisition of Good Technology. In all, there are five suites, focusing broadly on mobile device management, business productivity, apps and app distribution. The suites also offer security, identity and access management, containerization and enterprise file sync and share with file level data protection. The pricing follows the user-based subscription licensing model starting at US$3 per user per month for the Good Secure Management Suite, US$5 per user per month for the Good Secure Enterprise Suite, US$10 per user per month for Good Secure Collaboration Suite, US$15 for Good Secure Mobility Suite, and US$25 for Good Secure Content Suite. The suites can be deployed on-premise or via a cloud-based model. Blackberry quoted research firm, Strategy Analytics, predicting the combined market share of BlackBerry and Good at 25% in the EMM segment. “The new Good Secure EMM Suites provide simple and flexible options for customers to deploy industry leading security across devices, apps, content and data. BlackBerry now has five tailored mobility suites to meet the current and future needs of businesses of any size,” said Billy Ho, Executive Vice President, Enterprise Product and Value Added Solutions, BlackBerry. He expects the acquisition of Good Technology (in September last year) and the launch of the suites to enable Blackberry to “expand” the company’s “industry leadership and further drive innovation in the EMM market.”

Upgrades to enterprise software portfolio

Meanwhile, BlackBerry also announced upgrades to its enterprise software portfolio, enhancing BES12 – the multi-OS EMM solution – with integrated management capabilities for Good Dynamics and WatchDox. “These enterprise software portfolio upgrades support our customers by providing market-leading mobile security and enterprise productivity while reducing IT complexity and resources through one unified EMM platform,” said Ho. BES12, Good and WatchDox are all included in the new Good Secure EMM Suites.

Abhinav Mohapatra

An author who has a keen interest for the ‘off-beat’ <!--more-->An author who has a keen interest for the ‘off-beat’, he has covered and explored multiple facets of the marketing, advertising

Great! You've successfully subscribed.
Great! Next, complete checkout for full access.
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content.