i.Con: The wearable device for penis can track thrusts, check STIs

UK-based online condom supplier company, British Condoms, has come up with i.Con, a wearable device that puts sex-performance related Big Data on the finger tips. A ring that uses a nano-chip and sensors, and is worn at the base of the condom, can measure calories burnt by the man during intercourse, the number of thrusts, the speed of thrusts, duration of sessions, and frequency. It also can track the different positions one uses in the period of a week, month or year. British Condoms is currently in the final stages of testing i.Con and is aiming for general public release later this year. While the price of the smart condom is listed as £59.99 (US$73.64) on the website, the developers say that they not accepting any payments until they’ve “a solid release date in 2017.” However, it is are allowing early bird registration for the i.Con, through a ‘Register my interest’ form. The ring is reusable, and is “extremely comfortable, water resistant and lightweight.” The smart condom has an integrated micro USB port that allows recharging. A single charge “will last approximately 6-8 hours worth of ‘live’ usage.” The ring uses Bluetooth technology to download the recent data to a mobile device, which can be accessed through the i.Con app. The sneak peek of the packaging reveals that the app may hit the iOS app store first. i.Con will be available for sale on Britishcondoms.uk only initially. However, “given the huge amounts of interest from retailers around the world already,” it will be available in stores worldwide later.

Abhinav Mohapatra

An author who has a keen interest for the ‘off-beat’ <!--more-->An author who has a keen interest for the ‘off-beat’, he has covered and explored multiple facets of the marketing, advertising

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