93% Indians ready to pay extra for autonomous driving features: Report
According to a study of more than 8,000 consumers across Brazil, China, France, Germany, India, Italy, UK and USA by consulting, technology and outsourcing service company, Capgemini, 34% consumers now see ride sharing and tap and ride services as a genuine alternative to car ownership.
According to an industry report, while sales of new cars continue to grow, Capgemini states that there has been a shift in the strategy of car manufacturers which have invested in car sharing services through launches, acquisitions or partnerships, to adjust to the shifting attitudes of consumers.
The company’s report called ‘Beyond the car’, states that 56% of respondents see car hailing and ride-sharing services such as Uber, Didi and BlaBlaCar as complementary to buying a new car.
Furthermore, 64% of respondents aged between 18-34 see mobility services as complementary to buying a car. The same category of buyers in China are 77% and 63% in India. The significance of the investments by major manufacturers in car sharing schemes is confirmed by the fact that 66% of consumers state that car brands are an important factor in their choice of car-sharing program, indicating that these schemes could become an important part of the new car-sales cycle.
“We are currently experiencing a golden age of car sales, however it’s clear that this won’t last forever in its current form. Car brands are realizing they need to react to changing consumer habits to sustain growth,’ said Kai Grambow, Global Head of Automotive, Capgemini.
“Becoming leaders in car sharing and the broader mobility space will not just create new revenue streams for car manufacturers, but will also allow brands to raise awareness and establish a new kind of relationship with consumers as they decide on their next model to purchase.”