MailChimp makes its automation tools free for all
Popular email marketing tool, MailChimp, is making its marketing automation features free for its users.Marketing automation is available to everyone since yesterday, from the...
IBM makes data scientists obsolete for marketers
Big Blue has made its Watson Marketing Insights available on the cloud. According to the company, Watson Marketing Insights has cognitive capabilities that can...
Ad agency Leo Burnett launches data & analytics offering
Communications and advertising company, Leo Burnett, announced the launch of its integrated data and analytics offering, The Core, that will serve as an insight...
Tech hitting sixes this IPL season
The Indian Premier League (IPL) is celebrating a decade of existence and companies from various sectors are planning to cash in on the two...
The omnichannel imperative to win today’s consumer
Marketing has long shifted from siloes defined by media channels to an approach that puts the consumer first. It is a long-term investment that...
Of $139B global app revenue, India to contribute 2% by 2021: App Annie
Business intelligence and analyst firm, App Annie, forecasts consumer spend on apps to reach $139 billion in revenue in 2021 as maturing markets see...
Indian mobile ecosystem shows no signs of slowing down: TUNE survey
TUNE, the Seattle based enterprise SaaS for mobile marketing company behind the products TUNE Marketing Console and HasOffers, surveyed a large database of customers...
Attendee data analytics biggest challenge for event marketers: Kristen Alexander, Certain
Live events continue to be a top area of spend for today’s marketers, accounting for almost a third of all yearly marketing budgets. According...