Marketing

NEC announces AI-based customer profile estimation technology

NEC, a Japanese provider of information technology services and products has announced the development of a Customer Profile Estimation Technology that automatically estimates detailed...

AppsFlyer brings its analytics solutions to Tencent Social Ads

Global mobile marketing attribution analytics company, AppsFlyer has partnered Tencent, a provider of Internet value added services in China, making its mobile attribution analytics...

Jumio to accelerate international expansion with $15M financing

Digital ID verification company, Jumio has announced that it has secured $15 million in financing from Centana Growth Partners LP and Millennium Technology Value...

Consumers open to social media marketing, reports Experian

Experian, a global information services company, today announced The Digital Consumer View 2016 (Asia) report, with research and analysis by International Data Corporation (IDC),...

Future of marketing automation is going to be more predictive: Avlesh Singh of Webengage

Avlesh Singh, Co-Founder and CEO of WebEngage in an interview with Techseen discusses how the company's latest marketing automation tool 'Journey Designer' will help...

CtrlShift makes fresh appointments to tap SEA’s advertising trends

CtrlShift, a data-driven audience-focused marketing solutions company, has announced three new appointments to its management team today. Deepika Nikhilender, who joined the company earlier...

SEA is still an emerging market for mobile advertising: Christian Nguyen of Glispa

According to a report by Ericsson, smartphone adoption in Southeast Asia is set to increase rapidly over the next few years. This growth is...

Dentsu acquires analytics & marketing tech solutions firm, Merkle

Dentsu Aegis media and digital marketing communications firm that provides branding, media and marketing services has acquired a major stake in Merkle, a company...