Cubic bags $12.7M contract extension to ease transits in Atlanta

Cubic Transportation Systems, an integrator of payment information and related services for intelligent travel applications, announced the award of a $12.7 million, two-year contract extension from the Metropolitan Atlanta Rapid Transit Authority (MARTA) for Automated Fare Collection (AFC) maintenance services. The contract also includes options for an upgrade path to support future updates, which could increase the value to $52 million if all options are exercised. CTS designed and delivered MARTA’s Breeze Card, a card-based AFC system that utilizes Cubic’s smart card ticketing technology, in 2006. Since then, the company has been providing maintenance and onsite support to it and maintenance support to its regional partners: the Georgia Regional Transportation Authority (GRTA), Cobb and Gwinnett counties and the Atlanta Streetcar. MARTA claims that the Breeze Card system currently generates more than 106 million rides annually.
“Cubic has proudly served the Greater Atlanta area for more than 10 years and we’re delighted to extend our support to MARTA and its regional partners. Cubic looks forward to assisting those transit authorities on their paths to serving their stakeholders now and well into the future,” said Matt Cole, President, Cubic Transportation Systems.
Under the contract extension, CTS will continue to support MARTA and its regional partners with their AFC system. These services include first-line hardware support, corrective and preventive maintenance services, local infrastructure support, as well as software support and maintenance management. Cubic explains that the contract extension will help support the growth of transit services in and around Atlanta, which is quickly becoming one of the fastest growing urban areas in the country. The last few months has seen the transportation company going an extra mile to bring new innovations in ticketing technology. Earlier this month, Cubic announced to demonstrate its new “virtual ticket office” NextAgent at the LTA-UITP Singapore International Transport Congress and Exhibition (SITCE) at the Suntec Singapore Convention and Exhibition Centre in Singapore.

Abhinav Mohapatra

An author who has a keen interest for the ‘off-beat’ <!--more-->An author who has a keen interest for the ‘off-beat’, he has covered and explored multiple facets of the marketing, advertising

Great! You've successfully subscribed.
Great! Next, complete checkout for full access.
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content.