Freshdesk, a provider of cloud-based customer engagement software, has announced its seventh acquisition in the last 16 months. The SaaS player has now acquired a Bangalore-based data integration startup, Pipemonk, that allows companies to synchronize and move data amongst multiple cloud apps quickly and easily.
With this acquisition, the company plans to perpetuate its overall strategy to create an ecosystem of interlinked Freshdesk and third-party products for businesses. It explains that the increasing adoption of SaaS and various cloud services often leads to the creation of information silos creating fragmentation of data across apps. This lack of visibility and automation can slow down and inhibit business, a growing problem that Pipemonk set out to solve. Hence it plans to leverage Pipemonk’s technology that will make integrating any two SaaS products much simpler.
“Integration software has been traditionally complex, requiring a long on-boarding process and requiring many engineering hours to have it done well. It can also prove to be very expensive” said Satya Padmanabham, Co-founder, Pipemonk.
“With the Pipemonk platform, we made it possible for even non-engineers to configure and run an integration in a matter of minutes. That’s how simple and efficient we’ve made the entire process,” he added.
Freshdesk further revealed that the Pipemonk team will work on strengthening the integrations between its suite of products as well as expand third party integrations for each of its products, thus cutting down the need for multiple logins, multiple amounts of data entry, and allowing instant and seamless access to dynamic data across products.
“The Pipemonk team will enhance Freshdesk’s capabilities to integrate within our own products as well as external products. Having your apps talk to each other and enabling seamless flow of data plays an important role in any business today, and we at Freshdesk are focused on making that workflow process simple for our customers,” said Girish Mathrubootham, Founder and CEO, Freshdesk.