Girls of Paradise: This escort website has some shocks for you

Sonia is 25, and lives in Paris. She is “a naughty woman who loves erotic games and voluptuous nights! Sweet and cuddly.” She is “generous and greedy for everything related to sex. Always impeccable and well educated, you will spend incredible moments with” her. Similarly, Monica, 30 is “a pretty sexy blonde who attaches great importance to elegance, hygiene and punctuality!” She is ready for many experiments but it is she who sets the limits! No need to ask for a second time a desire that does not get an answer. does promise some fun. Chat and photos. The girls too are pretty forthcoming, offering to share “more pictures” on their own. Except that all these girls are dead and the pictures shared are pretty horrific and bear a stamp of brutality. The chat goes on to tell that Sonia was found dead in the apartment where she received clients, with 53 stab wounds on her body. Similarly, Monica too was found dead. The site uses the images of real women who were murdered by their clients, pimps or traffickers and the girls — Marielle, Lucy, Sybille or Monica and others — on this website are all dead. The site is automated now but it was live for two days last year with staff from Mouvement du Nid who used to pose as prostitutes and interact with clients. ‘Girls of Paradise’ is a fake escort website started by McCann, a global advertising agency network, with offices in 120 countries and French charity Mouvement du Nid as a campaign to raise awareness about the reality of prostitution. “Most clients of prostitution do not realize that even if they are not the direct criminals behind attacks on prostitutes, by simply participating in this system they are allowing such atrocities to occur,” reads McCann website which tells us about the Girls of Paradise. During the ten hours when the chat was live from a make-shift call center, more than 600 phone calls and thousands of online chats were recorded. The girls behind the chat or on calls from a make-shift call center, instead of offering sex, said that they were unavailable as they had been beaten by their pimp, and explain how they had been stabbed to death by a customer. The footage was recorded and was used to produce a campaign video which showed how men visiting prostitutes were encouraging the global trade of women, so were accomplices to their abuse and exploitation. Ines, another girl on the website was thrown from a bridge by her pimp. She is seriously disabled and will never be able to walk again. The charity discussed the innovative project at a conference in Delhi earlier this week, where 250 representatives of civil society groups, activists and survivors from 30 countries shared strategies on how to curb the sexual exploitation of women. Claire Quidet, spokeswoman for Mouvement du Nid, said the ad aimed to help shape public opinion as France debated criminalizing prostitution. “We see how pimps and traffickers are using new technologies such as the internet as a tool to exploit women, so we thought we can also try it to combat the problem of prostitution,” Quidet said.

Abhinav Mohapatra

An author who has a keen interest for the ‘off-beat’ <!--more-->An author who has a keen interest for the ‘off-beat’, he has covered and explored multiple facets of the marketing, advertising

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