Glispa's new user data profiling platform to maximize app monetization

Mobile adtech company, Glispa Global Group, has launched Avocarrot, a full-service monetization platform which serves all types of mobile in-app advertising, both programmatic and performance-based. This follows the company’s fourth acquisition of Avocarrot in September last year, to further its native advertising monetization business for app developers. The new platform offers full transparency, control, and ease of use to boost and achieve monetization goals. Over the last two years, Glispa claims to have invested its tech product resources in this project, which aims to change the way app owners and developers monetize their assets. Avocarrot rolls out added functionality from Ampiri, Glispa’s mediation platform that empowers app developers to gain transparency and control over mobile app inventory. It also leverages Glispa’s Audience Platform (GAP), the user data profiling platform built from the ground up by the company’s team of data scientists and big-data engineers.
“The concept that superior user experience and effective monetization goals cannot coexist is a thing of the past. With our unified new SSP, one of the app world’s biggest pain points has taken a huge step towards being resolved,” said Freddy Friedman, Chief Product Officer, Glispa.
The solution enables app developers to maximize their monetization potential by allowing them to mediate between brand and performance sources. This means they no longer need to choose between CPM and CPI models. The new Avocarrot SSP is connected with more than 50 DSPs for RTB brand demand, and has access to all leading ad networks for CPI campaigns. Glispa explains that everything, including ad network mediation and programmatic exchange, is interconnected under one roof in the new platform, providing tools to achieve the best monetization potential possible. This increased ad revenue is paired with an improved user experience. GAP’s advanced data analysis is core to enhanced targeting and allows Avocarrot to provide actionable data to better match ads. This approach to audience segmentation for marketers allows behavioral targeting for the company’s global advertisers, in addition to demographic targeting, which ensures a better user experience and engagement rates by utilizing native ads. According to the company, Avocarrot can be used by anyone due to its simplified UI, and it removes the complexity and lengthy process of native ad integration so developers of any level of expertise can have native ads tailored to their app in minutes. “With this launch, we now have the leading native monetization platform for app developers,” said Itamar Benedy, CRO, Glispa.
“The combination of programmatic brand budgets with CPI performance budgets in a fully transparent environment is a true game changer. When connecting that to our global reach and presence, this will allow app developers and owners to aim much higher,” Benedy added.
Current brand advertisers with Glispa include Twitter, Amazon, Gilt, Lazada, Deezer, Wish, Big Fish, among others.

Abhinav Mohapatra

An author who has a keen interest for the ‘off-beat’ <!--more-->An author who has a keen interest for the ‘off-beat’, he has covered and explored multiple facets of the marketing, advertising

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