Glispa launches VOLTU, aims at user engagement and acquisition

Adtech company Glispa Global Group has launched a mobile version of VOLTU, a performance-led social influencer network for mobile acquisition. VOLTU connects advertisers with a pool of influential content creators worldwide in order to drive app installs, brand awareness and engagement. According to the company, influencer marketing has proven to be an effective way to “motivate and engage consumers” because it harnesses the power of authentic, meaningful content, created by consumers, for consumers. Consumers and mobile users find this medium of advertising trusted and valuable, rather than interruptive and contrived. Glispa claims that VOLTU has been designed to direct a strong focus on performance, its comprehensive proprietary adtech platform and its ability to reach globally and beyond the USA into strategic regions including Southeast Asia. Samantha Turner, Commercial Director and VOLTU creator/ambassador, said:
“With VOLTU we address inherent mobile ad industry challenges including advertisers’ needs for transparency and fraud protection, ever-diminishing user engagement with banner ads, and the rise of ad blockers.”
“We offer our advertising clients a hyper-native solution, leveraging trusted authorities in their topic areas (e.g. gaming) to drive high-value user acquisition and brand awareness at scale,” she added. Launched out of beta now, VOLTU reportedly has over 30 thousand social influencers in its network with over 3500 apps to promote. Glispa explains that influencers with anywhere from 10 thousand to millions of followers are invited to apply and run campaigns on the VOLTU network. Furthermore, the adtech company states that the self-service platform provides an easy application and campaign management dashboard where influencers can start using the system and getting paid for it by creating more of the posts and content that authentically fit with their followers. Gary Lin, CEO and Founder, Glispa, adds:
Glispa Global Group is employing its 8+ years of performance DNA, proprietary technology and unprecedented global reach to make this incredibly valuable delivery method viable for all marketers. VOLTU connects advertisers with thousands of influencers worldwide to promote apps, drive installs and develop stronger customer relationships or lifetime value.
According to the company, VOLTU’s technology platform leverages the same power that is behind Glispa’s enterprise-scale platform that includes advanced tracking and attribution, campaign management, reporting and analytics, quality optimization, fraud analysis and billing system to power a highly innovative, efficient and ROI driven backend.

Abhinav Mohapatra

An author who has a keen interest for the ‘off-beat’ <!--more-->An author who has a keen interest for the ‘off-beat’, he has covered and explored multiple facets of the marketing, advertising

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